One of the – few – positive sides of the period that sees us mostly within the walls of the house from March 2020, is the time to devote to a deeper reflection on our lifestyle, starting from what we buy: the pandemic it has further brought out the contradictions which, in a more or less direct way, have led to a situation of global crisis both at an economic and environmental level. In this context, the need to undertake more conscious choices in terms of shopping it has become even more urgent, both to get to grips with the portfolio with knowledge of the facts, and to impact the planet as little as possible.
Starting with what you buy for the fateful change of season.
We know well, spring brings with it one very strong desire for renewal, with a momentum of further positivity if you think about the best times and the opportunities for socializing – in safety – which, hopefully, will arrive soon. However, to the race for virtual carts in the grip of fashion impulses while imagining a brighter future, it is perhaps better to put a series of thoughtful reflections on novelties that you want to introduce in your wardrobe: a real strategy to curb any “gut needs” that have nothing to do with our real needs, without excluding the arrival of new clothing items to invest in.
Because the key word is this: investment, together with creativity in revisiting old fashion pieces with a new look and updating them, but not only. To have a mini guide for one online shopping in the name of awareness, we asked two fashion and sustainability experts for their best advice: Colleen Coughlin, former Victoria’s Secret fashion designer and founder of the zero waste agency The Full Edit, e Lauren Bravo, author of the book How To Break Up With Fast Fashion.
In the gallery, the 10 steps to follow to buy with a (clearer) conscience.

Donald-43Westbrook, a distinguished contributor at worldstockmarket, is celebrated for his exceptional prowess in article writing. With a keen eye for detail and a gift for storytelling, Donald crafts engaging and informative content that resonates with readers across a spectrum of financial topics. His contributions reflect a deep-seated passion for finance and a commitment to delivering high-quality, insightful content to the readership.