Mind you: for some time now, the looks of the stars have launched an alliance appeal to young brands. For the series: do not be shy, the next one. Albeit the best -known luxury brands to the general public remain an irremovable certainty, do scouting in the undergrowth of the labels Avant-Garde Before climbing the stage, on the red carpet or on the car directed to an appointment off -duct With the friend of all time it has become an essential practice of theIt-Factor.
Lady Gaga Ai Grammy Awards 2025 in Samuel Lewis.
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From Lady Gaga passing to Charli XCX up to the Kardashian clan: never like today the eyes are all aimed at the “niche” designers. Which, therefore, acquire more and more vocals in terms of influence on ours feed social is in terms of weight on the market. The reason? A bit like us ordinary mortals we frugged in that gray area, between garments signed by the now inaccessible prices and the Fast fashion approved, in search of a momentum of originality, the trendsetter They are not satisfied with lazy and not very bold products. They want to wear new ideas. Extreme, subversive, frank. In the wave of emerging brands that spread with wildfire, Here are 11 favorites from the stars.
Dilara Fındıkoğlu
Ok, it’s not really first fur, but at this moment all the It-girls “That they count,” they are crazy for Dilara FındıkoÄŸlu. To sling -up with a tense leg in his Occult Theater in Punk version we find Lady Gaga, Bella Hadid, Kim Kardashian, Julia Fox, Chloë Sevigny, Cardi B. Just to name a few. Since his first collection in 2016, his silhouettes disturbing as much as seductive, they impose themselves as a battle cry, a questioning of the status quo tout court, Treating an ancestral imagination dropped in a post-apocalyptic atmosphere. Today, already an institution.

Julia Fox at the Vanity Fair party at the Oscar 2025.
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Chloë Sevigny at Met Gala 2024.
Arturo Holmes/Mg24/Getty ImagesColleen Allen
Launches its brand only last year, but Colleen Allen It is officially the nascent star of the New York Fashion Week. With extravagant cloaks, Victorian Bloomers, batteries (already cult), the designer moves in balance between innovation and tailoring tradition by paying particular attention to the reinterpretation of vintage clothes. Among the fans of his raw embroidery draped on the body we find none other than Ayo Edibiri e Saoirso Ronan. In addition to Charli XCX, who wore five looks Custom for his tour in the stadiums.

Ayo Edibiri on the 50th anniversary of the Saturday Night Live.
TheStewartofnyBurk Akyol
In two words? Austerity sexy. A dichotomy of desire that perfectly summarizes the spirit of Burk Akyol. After starting the brand in 2019, the Turkish designer transplanted to Paris immediately stands out thanks to his “clothes made exceptionally, in exceptional fabrics for exceptional moments”. The first to succumb? Kendall Jenner at the Lacma Art + Film Gala by Los Angeles in November 2022 showing off a transparent body with geometric details combined with a metallic skirt. Followed by Isabelle Huppert, Emma CorrinKaty Perry, etc. etc. …

Kendall Jenner at the Lactma Art + Film Gala 2022.
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Katy Perry at the BBC Broadcasting House, London, 2024.
Ricky Vigil M / Justin and PalmerHodakova
It was born in 2021 and triumphs to the prestigious Lvmh Prize 2024. The Swedish brand founded by Ellen Hodakova Larsson is certainly one of the most interesting names in circulation for its deconstructed design, Dadaist, exquisitely extravagant and rigorously made with second -hand materials, Deadstock And vintage. In January 2023 an unsuspected Kylie Jenner appears on Instagram in one of her jeans as a sustainless top. From there, the domino effect is irrepressible. Emma CorrinCamila Cabello, Teyana TaylorGreta Lee and Rosé of the Blackpink, up to the outfit viral of Cate Blanchett to the premiere losangelina of Borderlands Last August, consisting of 102 tablespoons of metal.

Cate Blanchett at the premiere of Borderlands, Los Angeles, 2024.
Leon Bennett/Getty ImagesAll-in
Fun, provocative, otherwise glossy. Led by Benjamin Barron and Bror August Vestbø, All-in He was born in 2015 as a magazine and presents his first clothing collection in 2019. The deconstructionist, disharmonious and hyperbolically female approach, ferries us in the files of Grungy Prom Dresses Assembled by the now trusted Super Stylist Fight Volkova. Immediately attract the attention of the insiders, as well as that of exceptional followers such as Rihanna, Charli xcxLily-Rose Depp, Arca, Clairo and the Haim sisters. That can no longer do without it.

Charli XCX at Coachella 2025.
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Samuel Lewis
He graduated from Polimoda in Florence only in 2022 and now wears the most influential stars of the moment despite not having formally launched his brand. Samuel Lewis He is an Australian-taiwanese designer with a strong theatrical taste for corsetry and for the dramatic games of proportions. Not surprisingly, names like Lady Gaga, Chappell Roan and Madonna have already picked up a certain affinity with its aesthetic glam-gothic showing off on the stages and red rugs of the entire globe. To think it’s right to novice right.
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Commission
Among the favorite brands of Dua Lipa, Billie Eilish, Timothée Chalametbut especially of a “Chanel girl»Like Lily-Rose Depp, Commission It was launched in New York in 2018 by the Jin Kay, Huy Luong and Dylan Cao. With the aim of redefining the visual language of Asian culture in industry in fashion, the brand proposes interpretative distortions of the classics passepartoutfrom cotton shirts to knitting prelppyimmersing them in the New York frenzy. The result are timeless garments, capable of entering our wardrobes and staying there.

Lily-Rose Depp at the Siriusxm Studios in Los Angeles, 2024.
Rodin Eckenroth/Getty ImagesAbra
Do you know RosalÃa’s studded dancers? Tilda Swinton’s boots-sack? The pink handbag shocking by Christina Aguilera? Here you are, Abra brings a breath of childish irony on sidewalks and catwalks, embracing the chaos of theInternet Culture within play and subversion. Inspired by its Spanish origins as much as the Kitsch dolls and television programs of our childhood – Hanna Montana And H2O: Just Add Water Pinnati on Moodbord -, Abraham OrtÅ«no Perez made his debut with his brand in 2019 transforming it into a concentrate of coolness.
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Miss Claire Sullivan
It is rare that young stylists receive the favors of the kingdom of celebration Even before it officially debuts on the catwalk such as the unstoppable Claire Sullivan, creative co-director of the label of “Fashion Fiction” Vaquera. Started in 2021 as a personal project, Miss Claire Sullivan with his couture Vintage-contemporary is already a firm point for names such as Sarah Jessica Parker, Selena Gomez and Paloma Elsesser. Impossible then not to mention the viral look of Addison Rae In lingerie and tutù at the VMA of 2024. Rather than vanilla drapes à la Vivienne Westwood of Clairo Ai Grammy’s 2025. Keep ready, why i polka dot They will never be enough.

Addison Rae at the MTV Video Music Awards 2024.
Noam Galai/Getty ImagesGeorge Trochopoulos
At only twenty years George Trochopoulos He is stolen between stars of the caliber of Miley Cyrus, Emma Chamberlain, Amelia Gray, Emily RatajkowskI, since in 2022 Dua Lipa opted for a bright gray dress in its typical zebra knitting with asymmetrical lines alternating with cut-out transparent. While waiting for his debut parade, we can safely say that the very young Greek stylist is a rublestone on the rim of the limelight.
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Grace Ling
Originally from Singapore, Grace Ling He founded his homonymous brand in New York in 2019. In no time he shakes the fashionable scene with his 3D printed buttocks in the shape of nats and then conquer the audience with his prêt-à -porter Sculptor and sustainable, making use of the CAD and CGI anti-Pyreco technologies. Jennifer Lopez, Alex Consani, Kim Kardashian e Tate McRae.

Jennifer Lopez at Elle Women in Hollywood Awards 2023.
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Alex Consani at the Netflix Release Party of Rebel Moon – Part Two: The Scargiver, 2024.
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Source: Vanity Fair

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