The year of the pandemic, of solidarity but also of the struggles for rights, of the loss of great personalities from the world of culture, politics and sport, of news stories that have changed the world: 2020 was definitely full of events, and a watershed in the world of communication, including interpersonal. It confirms it first of all Year in Review, Facebook’s annual review of facts, issues and people who have mobilized the last few months on social networks and who tells us what we discussed, but also how we did it.
HOW COMMUNICATION HAS CHANGED
No longer just through message boards, for example. And if it is nothing new that this was the year of virtual meetings, it is the record numbers never reached by messaging and video call systems that make us reflect once again on how important they have been: Messenger and Whatsapp, owned by Facebook, doubled normal call flows and group calls – those with 3 or more participants – increased by more than 1000% in March alone..
Meanwhile also i Live they began to become an integral part of our daily lives, used to convey thousands of events, including those religious, which were the real surprise of 2020: the communities of large dioceses and small churches gathered on Facebook, which streamed the celebrations with record peaks, as in Easter week, when Facebook recorded the highest spike in live streams from spiritual pages worldwide ever.
Meanwhile the groups showed all their potential: until recently dedicated essentially to sharing interests, they have become a meeting point for over 3 million Italians to offer support during the Covid-19 emergency.
WHAT WE HAVE DISCUSSED
Covid, of course, also the second Year in review in 2020 was the most discussed topic and it generated comparisons and claims – such as «everything will be fine», which brought together over 4 million people around the world to support Italy – which have become catchphrases. Messages that have bounced off the bulletin board and on the bulletin board, as well as videos and photos become pieces of history. Two, respectively, examples: the video that showed the Italian Army vehicles transporting the coffins of Coronavirus victims in Bergamo, and the exhausted photo of Elena Pagliarini, a nurse at the Maggiore hospital in Cremona photographed, at her desk.
Significant, then, are the facts that have diverted our attention from the pandemic: among these the disappearance of sacred monsters of sport and culture such as Ennio Morricone, Ezio Bosso, Maradona and Kobe Bryat, and events that have upset the public opinion. On all the protests of Hong Kong, the tragic explosion in the port of Beirut, the Black Lives Matter movement which has attracted the attention of the world so much that conversations on this topic have tripled, with an average of 7.5 million mentions on Facebook every day. In the gallery above Year in review: 2020 on Facebook
WHAT HAPPENED ON TWITTER
Even on Twitter, the discussion focused primarily on Covid: #Coronavirus, # Covid-19 and #Covid are among the most used hashtags by Italian Twitter users, followed first of all by hashtags concerning television broadcasts, such as Big Brother, or the Sanremo festival. Concerns Covid, then, the most shared tweet ever with the retweet function with comment (and mostly it was requests for an apology): it was the one in which the president of Liguria Giovanni Toti defined the elderly as “not essential to the productive effort of the country”.
As much as every single victim of the #Covid19, we must take into account this fact: only yesterday among the 25 deaths of the #Liguria, 22 were very elderly patients. Mostly retired people, not indispensable to the productive effort of the country, but they must be protected.
– Giovanni Toti (@GiovanniToti) November 1, 2020
The most liked message ever? In Italy it was a twitter that commented on the animation activated by Twitter in support of the LGBT community on the occasion of Pride Month:
Like this tweet, then take it out, then put it back, then take it out again, put it another time
IT’S BEAUTIFUL 🏳️🌈 #AlwaysProud– David (@HuertDeAuteuil) July 27, 2020
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