2021, what we searched for on the web

Even the 2021, after the boom of the previous year, Italians were strongly connected both to work and during their free time. And analyzing their research on the web helps to retrace these last 12 months – between problems, interests and successes (sports and not) – which are about to crystallize 2021 in memory. The data comes from Sermushm, Saas platform for managing online visibility, which has focused on these fields: celebrities; Italian music; TV series and streaming platform; sport; Italian politicians; covid and green pass. Well, the winners are…

The celebrities most searched for on the net by Italians in 2021

Surprisingly this year the Ferragnez, but another famous (ex) couple. The most clicked ever is Can Yaman (photo above), followed by the missing bride Diletta Leotta: the Turkish actor in fact boasts an average of about 825 thousand searches per month, while the TV presenter just over 568 thousand. In third position there is Chiara Ferragni (554,000 keystrokes per month), followed by her husband Fedez (367 thousand). For the digital entrepreneur, the peak of popularity on the web was recorded in March, with 1 million searches, when Vittoria, her second child, was born. As for the higher growth rate compared to 2020, the most significant increase was recorded by Alec Baldwin (almost 3,000% more). The American actor was involved in an accident while filming his latest (later suspended) film, which led to the death of a woman. Baldwin’s name was typed on the net a full one and a half million times in October.

Italian musicians, the most popular of 2021

After the victory in Sanremo, i Moonlight triumphed at the Eurovision Song Contest and also ranks first in the online popularity chart for the music industry. The group led by Damiano David was searched on the net an average of almost 842 thousand times a month (+ 810% compared to the previous year), peaking in March 2021, with 2 million and 740 thousand searches. In second place: the eighteen-year-old singer Sangiovanni, winner of Friends by Maria De Filippi 2020, whose popularity grew by 172% in one year, achieving great success especially with the launch of the song Malibu in May, the month in which it reached 1 million hits on search engines. Third place for Fedez, with a volume of searches, which remained substantially unchanged compared to 2020, of almost 367,000 online searches every month. For the singer, the peak of popularity was also recorded in May. And always for him 1 million searches.

The most popular TV series of 2021

The series that aroused the most interest in users was Squid Game, searched on the net 823 thousand times in September, the month of the launch, and over 4 million times in October. The South Korean series also ranks first worldwide, with a total of over 146 million and 640 thousand searches over the course of a year. Despite a drop of just over 18% compared to 2020, Grey’s Anatomy however, he manages to win the second position, with an average of almost 257 thousand entries every month (probably many relating to the search for advances). After years of being tied to Fox, the series, which has now launched season 18, has moved to Disney + this year. As regards the Italian panorama, a special mention should be dedicated to Tear off along the edges, the first animated series of Zerocalcare released on Netflix on November 17, 2021. The data collected for the month of November may at the moment be only an estimate, but at least 810 thousand searches made online relating to the series, while Netflix talks about “series most seen in Italy “.

The most followed Italian sportsmen of 2021

Valentino Rossi, 9 times world champion, one of the most titled riders in the history of the world championship, who retired this year, was by far the most sought-after sportsman online, with an average of over 456,000 monthly searches. It follows Federica Pellegrini, who said goodbye to international competitions, after a career that has led her to achieve results never achieved by any Italian swimmer. His name was searched on the net almost 280,000 times a month (+ 82% compared to 2020), reaching 1.5 million in July, during the Olympic competitions. The altista presses on her Gianmarco Tamberi, searched on the net over 61,000 times every month, and 450,000 times in August 2021. The athlete recorded an online interest growth of 404%. Despite an 18% decline in online interest from the previous year, the sprinter Filippo Tortu, Olympic gold medal in the 4×100 relay takes fourth place, while the athlete with the highest rate of online popularity growth in 2021 is Marcel Jacobs: the sprinter and long-distance runner – Olympic gold medal in Tokyo in the 4x100m and 100m, even challenging Usain Bolt’s world record – had a 6,233% increase in popularity.

The most “googled” Italian politicians of 2021

Interested in the ex first Giuseppe Conte in the course of 2021 it decreased by almost 87% (it is the politician with the greatest decline), the current one is growing, Mario Draghi, with a growth of almost 22% which confirms him as the most clicked Italian politician in Italy and in the rest of the world. Every month in our country alone, more than 504 thousand searches are made on Mario Draghi, which reached its peak in February 2021, the month of his appointment as Premier, with 3 million and 350 thousand entries online. Good result also for the secretary of the PD Enrico Letta: his name was digitized “just” 67 thousand times a month, but he is the politician who has seen the greatest increase in popularity online (+ 83% compared to 2020).

Pandemic, the most requested information in 2021

As was easily understood, the covid continues to be among the most searched topics on the net. But unlike last year, in which to dominate the research on the topic were the symptoms and the rules of movement between the regions, now the interest focuses mainly on the green pass. Green certification is searched online an average of almost 2 million times a month, reaching its peak in June 2021, when it surpassed 6 million searches (6,120,000).