Online shopping sessions are one of the few therapeutic distractions we can indulge in even during the lockdown. But since our every action has a social impact and we know that our favorite hobby is not exactly the most sustainable for the planet, the best idea is to choose to support sustainable fashion brands that have an ethics and values ​​that we share.
This is the case of these 5 brands, managed by women or which employ 80% of female workers in their production chain. GURRRRL POWER !!
MY CHALOM
Shoes are a bit like the Achilles heel of all of us: we can’t get enough of them. The same goes for Elisa Castellari who, as a good shoeaholic, decided to found her brand, My chalom, perhaps precisely to fulfill the dream of having an indefinite amount of sandals, boots or décolleté. But the founder is also a great supporter of girl power, in fact, on the IG page of the brand, between one photo and another, there are many motivational phrases to support us women.
THE R COLLECTIVE
All dresses of this brand are produced by recycling waste or surplus materials from other brands, especially those in the medium – high range. This is combined with a team of predominantly female designers and marketing experts and an ethical concept of work: from wages to working hours. You will expect dizzying prices given what is behind it but no: we are on a mid-range, but with excellent quality.
ROWEN ROSE
The background of Emma Rowen Rose, founder and creator of this brand, is the multiculturalism combined with art and writing. This can be seen in all her creations: particularly evocative and which describe a strong and independent woman. It could not be otherwise given that Emma Rowen launched the eponymous brand at the age of 22, establishing herself in the fashion universe in a few years.
RAVEN + LILY
Raven e Lily was born in Texas with a very specific mission: to reduce poverty and the lack of job opportunities among women. To do this, all its production is based on local artisans, scattered throughout the world, from the United States to Guatemala, and ensures them fair wages, health insurance and education. Currently 1500 are those who work for the brand.
RUS
Rus it is literally a family project because the creative and managerial minds are those of the Pati sisters. The will of the brand is therefore to be fully eco-sustainable each product is manufactured with quality yarns and the environmental impact is minimized. With this in mind, the style is dry and timeless precisely because it is designed to last and not to be worn just for one season.
And now happy shopping!

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