Six out of 10 women feel that they don’t dedicate enough time to explore and experience their own pleasure, according to a survey commissioned by Boticário and conducted by the consultancy Think Eva.
The survey heard more than 2,000 women, aged 18 to 60, from all regions of Brazil.
“The main motivations for women not dedicating enough time to their own pleasure tend to be stress, by far the most mentioned in the research, followed by the lack of time caused by overwork, domestic tasks and dedication to the family”, points out Bruna Buás, marketing director for Boticário and Quem Disse, Berenice?.
More than 45% of the women interviewed cite stress and tiredness as obstacles to achieving their own pleasure, and almost 20% say they do not have time for themselves.
“Historically, the role of caring for the family, the house and the other has been assigned and performed mostly by women, unpaid, implying double or triple workdays”, added Buás.
Pleasure is not just sex
The women heard by the research pointed out that their moments of pleasure are not reduced to the practice of the sexual act. In fact, only 12% of them chose the alternative “having sex” when asked about when they feel pleasure.
“We saw that there are several factors that make women feel pleasure. Eating something tasty, moments of rest, traveling”, said Bruna Buás.
“Furthermore, we noticed that the connection with one’s own pleasure comes up against questions of self-esteem. That is, when they feel attractive and good about themselves, they feel more open to seeking their own pleasure.”
For 36% of women, pleasure is associated with feeling desired by their partner; 27% feel pleasure when they take a trip; 22% feel pleasure when they feel good about their own bodies and 21% attribute pleasure to a good night’s sleep.
Even if only 22% of the interviewees consider having little knowledge about their own bodies, 32% of them do not know what erogenous zones are – parts of the body that, if stimulated, can provide sexual pleasure. And nearly 80% of those women claimed to have faked an orgasm.
For Buás, these numbers show “how much the lack of information impacts on women’s relationship with their own pleasure”.
“We observed in the data obtained by the survey a large gap in information about pleasure and sex, accompanied by a certain resistance to talking about the subject openly”, said the marketing director.
See also: UN says 90% of people are prejudiced against women
Source: CNN Brasil
I’m Robert Neff, a professional writer and editor. I specialize in the entertainment section, providing up-to-date coverage on the latest developments in film, television and music. My work has been featured on World Stock Market and other prominent publications.
