Apple has always boasted of high user loyalty, especially when it comes to mobile devices. But now Apple seems to have a serious competitor. It’s about the Chinese tech giant Xiaomi, whose customer loyalty, according to the survey, turned out to be higher than that of the iPhone manufacturer.
According to research firm Quest Mobile, Xiaomi has the highest customer loyalty among the top five brands in the mobile market, surpassing even Apple. 63.2% of Xiaomi users said that they will again choose the model of this Chinese brand as their next smartphone. For comparison, Apple’s figure is 47.3%. In terms of customer loyalty, Apple is inferior not only to Xiaomi, but also to Huawei and OPPO.
It should be noted that user loyalty is influenced by software, cloud services and, in general, how a brand treats its customers and at what level its ecosystem, support and customer service are located. The impact of software on user loyalty becomes more noticeable when the characteristics of devices of different brands are almost the same, and this is a fairly common phenomenon in the Android smartphone market.
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