7 (fundamental) steps to launch a digital business from scratch

More and more often we hear about entrepreneurs who decide to enter digital business by migrating a local business to the web or starting a completely new one. From the sale of information products – such as ebooks and video courses – to remote consultancy, there are many ways to make money with the internet. However, it is good to plan the start correctly so that some fundamental steps are not neglected for a good result.

«Take a look at the niche you are already in – even if offline – or where you would like to enter, and think of something that is not right and could be done better: repeat this exercise every day for some time keeping a notebook handy to write down everything you need comes to mind. It is vital that you understand what problem or challenge you could help solve. If nothing comes out, identify three products already on the market and that are closest to your idea e take note of your strengths and weaknesses and how you could do differently” explains Cecilia Sardeo, successful businesswoman and founder of Biz Academy that accompanies thousands of women in the launch of digital activities, regarding the preliminary operations to be performed before devoting themselves to the realization of the final product.

In fact, the expert then continues: «Once you have identified the problem you intend to solve, it is time to transform the idea into a digital solution. You can choose to make a platform digital course, supply downloadable material via a link, do consultations or workshops online or create an area membership in abbonamento as long as something is created in line with the time and resources you have available: what you do not choose now, you can always add in the future! I can’t say which is the best method to monetize – as I haven’t tried them all – but that all changed for me when I decided to launch my first one. digital course. Thanks to the weekly sales I decided to quit my job and started traveling while managing my project from the laptop. Whatever business model we have in mind to create, the key is focus on actions that generate lasting and repeated results over time».

And among the successful cases we find that of Alice Cuocadè that with the arrival of the pandemic she found herself having to suspend all her workshops in presence by switching to digital, she taught hundreds of children to cook to also improve creativity and self-esteem: “With the lockdown I enrolled in the Biz Academy and all has changed. I still remember my husband and I on the terrace listening to your videos and starting to design together. In recent months, many children have cooked with me, certainly more than 300 and it is truly a great emotion ».

However, it is again Cecilia Sardeo who explains that although digital should not be an obligatory road to take, it should not be completely ignored: “My suggestion is not to make it a stretch but at the same time not to ignore it for fear that it is too complicated. The digital one is undoubtedly a world that it requires a learning curve, but if explored one step at a time and possibly with a guide that can help us in orientation, it can represent a valuable form of diversification for many companies and an opportunity to express your talents with maximum flexibility, for many freelancers. Even if we are not actively present online, I would still recommend paying attention to what people say about our brand and integrating feedback into our action plan ».

But how can we summarize the steps necessary to perform to launch an internet business? It is the expert to suggest us 7 useful tips for launching an online business correctly!

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