A survey of Free market pointed out that 78% of Brazilians want to spend more on this edition of sexta-feira Negra and are planning financially for it.
Research shows thatMore than 80% intend to spend up to R$ 2,000, which is reflected in the increase in demand for high added value products. The installment payment of purchases wins the preference of 85% of Brazilians, who among the installments opt more for the division in six installments.
Another study carried out by Mercado Pago shows that the pix gains strength among payment methods, despite being behind the credit card, which is the leader in payment method for the date with 68% of consumer preference. In 2021, the option accounted for 49% of the choices.
BC’s instant purchase tool had a 7 pp growth in intention to use it compared to last year, from 12% to 19%. In this context of higher average ticket and preference for installments, the Pix in installments is also starting to be considered by Brazilians for shopping this Black Friday.
Source: CNN Brasil
Joe Jameson, a technology journalist with over 2 years of experience, writes for top online news websites. Specializing in the field of technology, Joe provides insights into the latest advancements in the industry. Currently, he contributes to covering the world stock market.
