Food is increasingly popular on social networks and to confirm this they are 56 billion views recorded by content posted on TikTok with the hashtag #cooking and beyond 51 million contents on Instagram with the same tag. However, very often behind the most popular videos that get rivers of likes on social networks there are several hours of work and real teams of professionals behind them.
AND Fornace Productions, an integrated production company that in the food sector has worked with large-scale distribution chains and various Italian brands, to provide us with some indications to create video recipes correctly: “Among the most common mistakes made by those who want to make a video dedicated to a recipe let’s see underestimate the importance of details e incorrectly calculate the time required to compose each scene: in fact, we cook but we also shoot and the two activities must be complementary. The kitchen has to adapt to the timing of the recovery. So you need to calculate the cooking times well. The most important thing is the planning of all activities. Within a team everyone has a role, from the study of the culinary background of the dish to the preparation of the props, while for those who work alone it takes more time and undoubtedly a more precise preparation guarantees the result “.
The perfect video
From a technical point of view, however, it is necessary to take into consideration some important aspects ranging from the choice of the most suitable camera depending on the purpose, which could be an expensive professional model or a common smartphone, to the correct configuration of the set and in particular of the lights: «It’s good to film in one resolution higher than Full HD, as it allows us to correct or modify the shot without compromising the resolution of the video: we generally film in the ProRes using a Blackmagic video camera.
A perfect video also needs a good one lighting therefore the choice of lights and their positioning is of crucial importance: once they were very expensive but now the market has expanded with more accessible solutions “explain the experts and continue” For example, content intended to be published on social networks can be quietly registered using a smartphone even if, in order to obtain satisfactory results, it is absolutely necessary that the scene is correctly illuminated according to the principles of photography ».
«A video – they continue – is not composed exclusively of the instrumentation used but above all of the union of the technique and creativity of those who make it “. Therefore, although the use of professional tools certainly helps to obtain a quality final product, it takes some technical smattering as well as a good dose of characterization, which makes the video unique. Here are 9 tips to keep in mind:
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