For the period from December 1, 2020 to February 28, 2021, the number of orders for AliExpress Russia exceeded 90 million, the press service of the company reported. This number includes not only domestic but also international sales. Previously, the company did not provide data on the number of orders.
It is worth noting that the press service did not provide data on the dynamics of sales, however, it was reported that at the beginning of 2021 this figure increased significantly. The leading positions in orders were taken by such categories as phones and accessories, consumer electronics, computers, automotive products, goods for the office, home and garden. The “title” of the most popular purchase went to Xiaomi Redmi Note 9 Pro 6, POCO X3 NFC 6 and POCO M3 4 smartphones.
The press service said that over the three months of winter, the demand for warm women’s clothing has grown significantly. The turnover of this product increased 8.7 times. Heating devices, fans, large household appliances and jewelry have also gained popularity. In addition, AliExpress Russia noted an increase in demand for fitness and beauty products: turnover grew by 1.5 times.
At the moment, the press service has not specified how many orders come from Russian suppliers. However, there is information that they amount to tens of thousands a day. According to data for 2020, 35 thousand local sellers are registered on the AliExpress Russia platform, 80% of which are small and medium-sized businesses. The number of domestic sellers is increasing every year, as a result of which the goods are becoming more and more diverse. So in just a year, the range of Russian suppliers has grown to 5.5 million unique items.
As a reminder, AliExpress Russia is a joint venture between Alibaba Group, Mail.ru Group, MegaFon and RDIF. It is a global virtual trading platform that presents goods of domestic and international brands that are delivered from a Russian warehouse. 15% of the total turnover of the AliExpress platform is concentrated in Russia.
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