A ClioMakeUp lip balm can bring back the smile

The Lip Balm&Glam CoccoLove SMILE, in limited edition, available online on the e-commerce of ClioMakeUp was the protagonist of a charity campaign in favor of Operation Smile Italia Onlus Foundation. And in less than 24 hours it’s gone sold out. The proceeds will be donated 100% – equal to seventy thousand euros – to the institution that has been treating children and adults with facial malformations such as cleft lip and palate for over twenty years.

SMILE, which has become an instant cult, sold out in a few hours. The appeal of Clio Zammatteo, make-up artist, entrepreneur and Co-Founder of ClioMakeUp, to give concrete help to children and adults from all over the world suffering from diseases related to treatable facial malformations was welcomed with great enthusiasm. surgically.
“I am moved by the wave of affection and by the many messages I have received from the Community”, comments Clio Zammatteo. «And I am grateful to those who have chosen to support Operation Smile Italia Onlus with me by purchasing SMILE. The support of those who believed in this project is very precious to me: it gives me hope and gives me the right impetus to continue along the path of social responsibility.

«There was immediately a strong understanding between ClioMakeUp and Operation Smile Italia Onlus; to quote Benedetta Fazzari, a student and volunteer of Operation Smile: we were the outstretched hand ready to grab the other of those seeking help ».

Create a charity product has always been Clio’s dream ever since it launched its cosmetic line in April 2017. The choice to support the Foundation was made thanks to some students of the Student Programs di Operation Smile, a project that involves girls and boys all over the world who, with their commitment, help children and young people with facial deformities, raising funds and carrying out awareness activities towards the pathology and treatments supported by the Foundation.

This year falls on the 10th anniversary of the Progetto Smile House, launched by the Operation Smile Italia Onlus Foundation in collaboration with the National Health Service for the opening of centers specialized in the treatment of facial malformations. There Smile House in Milan it was the first to be built, in September 2011, at the San Paolo Hospital in Milan.
Clio and Elena Dominique Midolo, CEO of ClioMakeUp, were welcomed by Matteo Stocco, General Director of the ASST Santi Paolo and Carlo and visited the Smile House coordinated by Doctor Luca Autelitano, a center where diagnosis and treatment activities are carried out. malformations of the face, prenatal and pre-adoption interviews, aimed at providing medical and psychological support to future parents of children affected by these diseases.

Today the Smile House Project counts, in total, 6 realities: 3 Centers for diagnosis, surgery, treatment, training and research in Milan, Rome and Vicenza and 3 clinics, in Cagliari, Ancona and Taranto dedicated to diagnosis and complementary treatments to surgery .

“Ten years after the birth of the SMILE HOUSE of the San Paolo Hospital in Milan, thanks to the precious collaboration of the Operation Smile Italia Onlus Foundation”, declares Matteo Stocco, General Manager of ASST Santi Paolo e Carlo, “the Center has grown by always aiming on the great professionalism and expertise of the specialists, on the multidisciplinarity and on the ability to provide assistance to an increasing number of children, taking care, in addition to the surgical part, also of the delicate speech and orthodontic therapies, without forgetting the medical and psychological support also to future parents of children affected by these diseases “.