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A journey into the magic of Marrakech with the new Dondup collection

We will return to wear freedom, we will return to travel, we will return to breathe deeply and feel united even between distant worlds.

Lightweight, wrapped in natural fabrics, in the name of awareness and respect for the environment, we will wear the colors that accompany the day, from when it rises to when it goes to sleep. Colors in many and different shades that, like designs trapped in Moroccan rugs, create the details that define the uniqueness of the next Spring-Summer collection by Dondup.

The keywords of this adventure will be experimentation, craftsmanship and Made in Italy. Let the journey on the Marrakech Express begin, this is what we will see outside the window for next spring-summer! The dunes are transformed with the wind, silence accompanies the gaze extended to infinity, beauty is invisible, vertical in front of the immensity of the desert that contains it.

The warm wind raises its voice, caressing suspended chiffon dresses, crossing soft and resistant transparencies, stretching its arms towards georgette and mousseline. The hands are lightened to accompany the dance with shirts softened by Lyocell, thanks to which feeling one with nature is possible.

A well-defined silhouette, with precise cuts and light legs, is preparing to get lost in the medina, in this fascinating babel of smells, flavors, lights and colors, which evolve in equilibrium in an essential chromatic palette, from the sand tones of the desert to the warmer pink of garment-dyed fabrics.

The meeting between Italy and Morocco takes place right here: in the crossroads of constantly evolving cultures, the passage between history, tradition and modernity finds its uniqueness in the materials, in the surprising harmony between satins, denim and gabardine, which allow the material to come out of its essence and meet new ones.

And it is precisely the denim one of the essential elements of this journey, which has always been a symbol of Dondup and its all-Italian know-how. The canvas becomes the experimental basis for bringing distant worlds closer thanks to the continuous development towards a more sustainable world. Dondup marries the beauty of Italian manufacturing with the inclusion of fabrics that mix organic cotton and degradable elastene, in the name of respect for the environment and a new awareness that opens the boundaries for new adventures.

We are reaching the final goal: decisive weaves, worked directly on the fabric, create unique geometries and designs, which give articulated emotions and very specific characteristics. A contemporary elegance designed by jacquard, which defines and distinguishes.

Here we are, we are ready to dream, live and wear the next season of Dondup.

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