The team of the social network Instagram, which is part of Facebook, is launching a function previously unavailable in Russia – Instagram Shopping.
At first, Instagram Shopping is available for a small number of business accounts, and the rest will be able to join it in the coming months.
Instagram Shopping is a set of Instagram features that allows users to buy products directly from photos or videos in any section of the app, including Stories. For companies wishing to connect Instagram Shopping, there is a special step-by-step guide.
Along with Instagram Shopping, brands have access to the Stores feature, a customizable storefront that lets you shop directly from your company profile.
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