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June is the month of pride worldwide. An important moment that wants to celebrate and universal love without any gender distinction.
The first real Pride in history took place in 1970, a year after the historic Stonewall riotsthe historic demonstration for LGBTQ + rights that degenerated into violent clashes with the police.
Former US President Bill Clinton’s official recognition of a full month celebrating LGBTQ + pride however took place on June 11, 1999 and was named Gay and Lesbian Pride Month.
A whole month during which they are organized events, concerts, workshops and a final procession on the streets of many cities around the world.
The initiatives for the month of Pride
There are many companies, belonging to every sector, that are committed to celebrating this month, a hymn to the acceptance of themselves and others, in the most varied ways.
Interflorafor example, celebrate inclusion with a bouquet of flowers, a message of love and peace to give and treat yourself. Pride and Love it’s a tinted bouquet rainbow, a harmonious and brilliant ensemble of cluster Eryngium, orange daisies, red roses, blue limonium, yellow solidago, green uniflora chrysanthemums and purple lilies of Peru which, together, reflect the colors of the LGBTQIA + flag. In addition, 10% of the proceeds of each product will be donated to Arcigaythe main Italian non-profit LGBTQI + association.
Then there are fashion brands that have created real dedicated collections, such as So What, a new international brand of Activewear. Others more hi-tech that promote self-awareness and acceptance through enlightening readings, such as Rakuten Kobo, which recommends titles exciting, ironic and poignant to listen to or read to embrace your authenticity and proudly celebrate the LGBTQIA + community.
In the field of fashion & design Primark will donate £ 150,000 to ILGA World, the association that defends LGBTI rights in over 150 countries, which will use it to promote equality around the world.
In beauty MULAC He has made a special edition of his bestseller of the Berry haircare line, which will have a packaging dedicated to pride e 10% of the proceeds will be donated to the social cooperative Rainbow House of Open Space Services in support of LGBTQIA + to open new homes for those who are discriminated against by their family.
Also Ferrari is the spokesperson for a symbolic but high-impact initiative in support of the month of Pride and of the entire LGBT + community. Starting from the Azerbaijan Grand Prix in Baku, on the F1-75s of Charles Leclerc and Carlos Sainz (and also on their helmets) the hashtag #essereFerrari is tinged with the colors of the rainbow precisely to give a strong signal of the closeness of the whole Ferrari world in the fight against all types of discrimination.
Finally, in the food & beverage, Absolut announced the launch of the bottle Absolut Rainbow Limited Edition 2022. Since 1981 Absolut has supported the LGBTQ + community with the aim of fighting for a world that can be colorful, varied and the same for everyone. The bottle is a Homage to the American gay rights activist and artist, Gilbert Baker.
If you too want to celebrate the month of Pride inspired by the rainbow flag that represents it, hereafter accessories, furnishings and complements to transform the home into an inclusive and fluid place. In some cases the purchases will also be for a good purpose because part of the proceeds will be used to support themed projects.
In Copenhagen, at the “Pride” lesson
10 iconic TV series to watch during Pride month
Source: Vanity Fair