Personal assistant Amazon Alexa is available not only on phones, but also on tablets, computers, TVs, smart screens, speakers and various household appliances. Now Amazon has announced a service that will allow customers, including auto and home appliance manufacturers, to create their own Alexa-powered assistants.

The service is called Alexa Custom Assistant, with its help manufacturers can set their own name for the smart assistant, come up with a unique word or command to wake it up, and so on. You can also record your own voices.
Amazon said the solution will help manufacturers reduce costs and simplify the process of creating their own smart assistants. As a result, companies can focus their time and resources on creating unique opportunities that delight their customers.
One of the manufacturers using Alexa Custom Assistant is Fiat Chrysler Automobiles. The service is available in countries such as the USA, Canada, UK, Austria, France, Germany, Ireland, Spain, Japan, India, Australia, New Zealand, Mexico and Brazil. In the future, the list of countries will expand.
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