The sensitivity towards environmental issues has finally changed and the change has already begun. But the only way to generate a positive impact it is to join forces, because taking care of the planet becomes easier if each of us is personally committed.
Among the companies most attentive to the transition to a more sustainable world, For the lightest was the first to introduce a bottle made with the 100% recycled plastic (R-Pet). For the brand of the Sanpellegrino group, recycling is not just an industrial process, but a awareness raising concept linked to the project Regeneration, the sustainability plan with which the company involves people in a path of responsible consumption and environmental protection, starting from education in correct recycling: in fact, properly treated, plastic is not a waste but a resource from which new bottles can be born or useful items for the community.
Pursuing the goal of promoting sustainable lifestyles, Levissima has decided to bring “The mountain in the city” with an innovative regeneration concept: Nature of little consequence; a unique drink that comes from the meeting of the purity of mineral water with ingredients 100% natural to regenerate with the taste of herbs, flowers and fruits that grow at high altitude immersed in uncontaminated nature.
Levissima Natura meets the needs of those who want natural products for their well-being, low in calories, full of taste and pleasure, through gratifying experiences but without compromising; becoming an indispensable part of a varied and balanced diet and a healthy lifestyle. A regeneration that is not only the effect of water capable of making us feel the purity and strength of nature with every sip but is also something more: an attitude that is increasingly attentive to green issues which is expressed in sustainability initiatives such as the protection of glaciers, responsible water management, respect for biodiversity and the search for innovations to reduce the environmental impact of transport, packaging and production systems. Many objectives that the brand wants to transform into new achievements.
With Levissima Natura, the iconic and evocative snow-capped mountain that appears on the bottle labels, finds a new expression of taste. The cold infusion of the ingredients (flowers, fruit and tea leaves) is a slow and sophisticated process, which keeps its distinctive characteristics unaltered, giving a unique taste and enhancing the pleasant, fresh and natural aromatic notes: it allows you to appreciate even the most delicate scents, obtaining a lively, round and regenerating perception on the palate.
The three flavors of cold-infused Levissima Natura are Apple and mountain herbs, white tea and elderflower, mountain green tea and lime blossom. Levissima Natura Apple and Mountain Herbs releases an enveloping scent of apple accompanied by a delicate floral scent. A pleasantly sweet taste, enhanced by the intense notes of apple. Levissima Natura White tea and elderflower gives a pleasant aroma of elderberry followed by nuanced notes of white tea: a perfect gustatory balance and a balanced structure. With a strong and characteristic taste, the flavor is sweet accompanied by a prevailing note of freshness typical of elder flowers. Levissima Natura mountain green tea and lime blossom has a clean and fresh scent, rich in intense and very fine aromas of green tea and lime blossom. With a soft flavor, it has a balanced structure, which ends with a pleasant sweet persistence on nuanced floral notes.
Combining taste, lightness and naturalness, cold-infused Levissima Natura is an expression of Levissima’s deep attention to quality and innovation. In a single format of 480 milliliters, the bottle is recyclable and can be regenerated into new bottles and innovative solutions. Levissima Natura is also dedicated to all those who lead a particularly active and dynamic life – whose day is marked by numerous professional, social or sporting commitments – regenerating and giving them back what everyday life consumes, granting a taste break for a surprising and innovative hydration.
But to enjoy the mountains even in the city, the taste is not enough. As evidence of its commitment to environmental well-being, Levissima has “appropriated” until 15 July of a wall in Milan, in corso Garibaldi 71 (Brera District), on which a team of writers created an innovative work of 80 square meters in two weeks using a special paint that absorbs smog. The Levissima Natura mural will be like a lung of a thousand colors which, by “breathing”, will be able to retain harmful substances such as oxide and nitrogen dioxide, helping to reduce pollution like 43 square meters of forest.
Street art therefore climbs a further step in the field of the environment, passing from denouncing the situation of our planet, suffocated by pollution, to taking concrete action for its protection. Designed specifically for the launch of the new Levissima line, this work perfectly combines strong visual impact with a commitment to promoting sustainable lifestyles. Because protecting the environment depends above all on our choices.
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