«I have been a coffee lover since I was a teenager. It is an indispensable ritual that is part of my life: it makes me think of home, family, the scent that is released in the air in the morning. Wherever I am, it always brings back positive memories. “
For Chiara Ferragni, who inaugurated in Piazza del Carmine 1, in Milan, the Nespresso X Chiara Ferragni Temporary Café (open until July 18) drinking a coffee is not just a matter of taste, but a habit to wake up in the best way: “In the morning I like espresso, sometimes long coffee, because living in Los Angeles I learned to appreciate other formats as well.
As soon as I wake up, I greet the children and then immediately prepare it: for me, coffee is synonymous with quality of life, a pleasant opportunity to take a break. I remember that during my first stay in the United States, after a month I finally found an Italian bar that prepared espresso: just smelling its scent I was moved. Coffee is one of the symbols of being Italian ».
As part of Nespresso’s global collaboration with Chiara Ferragni, world-famous digital entrepreneur, in addition to the capsule collection limited edition, which comprises the Vertuo Next machine, Essenza Mini, Aeroccino 3, la coffee mug, la travel mug, all pink and with the iconic eye of Chiara Ferragni brand next to the Nespresso monogram, this iconic space was also created, dedicated to the cafeteria and catering, with the aim of providing a unique experience to all coffee lovers and to the fans of the influencer, who are millions (23 million and eight hundred thousand followers on Instagram alone).
“I already loved this place, I have always frequented Piazza del Carmine, with its wonderful church, and I was delighted with the choice of this location”.
The restaurant, furnished with natural colors and materials, the result of the encounter between Nespresso design and the world of Chiara Ferragni, is a sign of a return to life (in safety) that allows people to meet in front of a coffee, or to lunch, for an aperitif or dinner, and to share a relaxing, carefree and stylish experience.
But, beyond the style, this one collaboration arises from the shared commitment to transmit positive values to the new generations, such as female empowerment and attention to sustainability: “We chose to work with Chiara because she is a pioneer and as an entrepreneur and has paved the way for many entrepreneurs and digital entrepreneurs after her, such as Nespresso in its early days, revolutionizing the way people appreciate coffee and the coffee culture. “, has explained Stefano Goglio, General Manager of Nespresso Italy.
In the Piazza del Carmine area, flower boxes with special integrated benches dedicated to the Nespresso project “Da Chicco a Chicco” have been placed, where you can stop with your coffee and discover the history of the circular economy program that has allowed for 10 years thanks to the help of consumers who bring the spent capsules back to boutiques or to the ecological islands that are partners of the initiative, to transform a coffee bean into a grain of rice.
At the Temporary Cafè, open from 10.30 to 24.00, a must to try, very instagrammable, is the classic cappuccino decorated with a special customization of the cream; Caffè Vertuo Line are also served in Piazza del Carmine, outside the restaurant in one station «Coffee to Go», from espresso to longer formats.
Among the proposals on the menu, from breakfast to dinner, also bowls, wok proposals, club sandwiches, pad-thai and Mediterranean dishes and the coffee recipe signed by Chiara Ferragni: an espresso with ice and coconut milk to give tropical and summer notes, pink sugar and, as a top, cotton candy or marshmallows.
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