AB InBev: Set new goals for its activities

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The new leadership of Anheuser-Busch InBev set a new target for profits from the core activities of the largest brewery in the world, at 4% -8% in the medium term.

Budweiser’s company, Stella Artois, Corona, has been headed by Michel Doukeris since July 1st.

In the 10 years 2010-2019, AB InBev EBITDA increased by 7.3%, while in 2020 it decreased by 2.4% due to the pandemic.

The company now forecasts a 10% -12% increase for 2021.

Its goal of increasing organic EBITDA eliminates the impact of monetary changes on the conversion of foreign operations and acquisitions and sales.

Doukeris, former head of sales for AB InBev and operations in North America, replaces Brazilian Carlos Brito, who led the company to world number one during his 15-year tenure at the helm of the company.

Brito has driven growth through acquisitions and cost reductions. Its successor is likely to focus more on sales growth in more than 500 brands, and on an already unified beer market.


Source From: Capital

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