With over 380 million albums sold, the ABBA became one of the most successful pop groups in music history — and since 2013 has had a museum dedicated to their legacy and history. ABBA The Museum stays in Stockholm capital of Sweden, the quartet’s home country, and displays original objects and replicas that help to narrate the group’s trajectory.
Situated on the island of Djurgården, a short distance from the capital’s city centre, the museum displays stage costumes, original furniture, photographs, fan letters, concert footage and interviews – all set to ABBA music in a contemporary, interactive setting.
In addition to the objects and settings, visitors can also dress up in digital costumes, test their knowledge with quizzes and even become the “fifth” member of ABBA in a karaoke session alongside holograms of the artists. The museum is part of the Stockholm itinerary in the 7th season of CNN Travel & Gastronomy.
Since opening its doors over a decade ago, ABBA The Museum has attracted more than three million visitors, and in 2024 it will celebrate 50 years since the group won the Eurovision Song Contest with their song “Waterloo ”, in 1974.
The experience
The visit begins with the early history of the members of ABBA, showing a little of when music entered the lives of each one and how Björn, Benny, Frida and Agnetha, the four members, met until they formed the group.
Replicas of places where the band members lived and worked during their careers are on display, along with personal belongings. There is even a replica of Polar Studio, the former studio in Stockholm where the band recorded their albums. The space displays original objects, such as pianos, guitars and microphones.
One of the rooms features concert costumes, gold records and album covers. There is even an area displaying the costumes worn by the band members and Björn Ulvaeus’ original guitar from the 1974 Eurovision Song Contest.
Through QR Codes, it is possible to hear stories and memories in the voices of the ABBA members themselves.
The museum also has a cinema that shows behind-the-scenes footage of tours and animations. A bistro at the entrance and even a boutique hotel in the same building, called Backstage, complete the attractions.
Temporary exhibition and information
Since May 2023, the public has had access to the temporary exhibition “ABBA Voyage Exhibition ”, which shows behind the scenes of the group’s latest album along with a virtual concert. Interviews, exclusive footage and costumes are part of the exhibition, which will be on display at least until next year.
Different types of visits are offered on a daily basis, such as guided tours, guided tours of the museum grounds and pre-booked visits with ABBA costume designer Owe Sandström or the costume supervisor for the 1970s tours, Ingmarie Halling. Check the options and prices. here.
The values for individual entries are between 239 and 299 Swedish kronor for adults (between R$ 130 and R$ 163 ) and between 100 and 120 for children between 7 and 15 years (between R$54 and R$65 ). More information at official website.
Check out the list of the most visited museums in the world in 2023
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Source: CNN Brasil
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