Abercrombie: New ad with plus-size model breaks the internet – ‘Normalizes obesity,’ critics say

THE company Abercrombie & Fitch clothing uploaded a new advertising on social media to promote her new products and in one of the photos she used, she posed with a plus size model. Nevertheless, reactions were created on the internet, because some people believe that this way “normalizes the obesity».

According to nypost.com it’s a consumer image that was originally posted last week on the company’s official Instagram account and went viral over the weekend, with Twitter users commenting on it quite a bit.

“Abercrombie & Fitch’s new ad just came out…. This season they have diabetes and heart attacks,” one woman tweeted. The company, for its part, stated that the image was not an advertisement.

“Abercrombie is often tagged by our customers on social media, and we like to give back to them by reposting their images on our accounts,” a company spokesperson told The Post on Monday.

Some Twitter users defended the postwith one commenting: “Is making clothes for people who are fat a bad thing now?”

Companies such as Abercrombie and Victoria’s Secret have sought to appeal to a mass audience by eschewing ad campaigns that traditionally and exclusively featured thin models in favor of advertising content that showcases physical diversity and “body positivity.”

THE use of impossible models from the fashion industry drew accusations of encouraging young girls and women to adopt unhealthy eating habits pursuing one unrealistic body type. But critics now say the industry is moving in the opposite direction, introducing plus-size models.