Weak activity, high unemployment and double-digit inflation are likely to bring down Christmas sales for the second year in a row.
The date should show a real drop this year – discounted for inflation – of 2.6% compared to 2020, according to the National Confederation of Commerce of Goods, Services and Tourism (CNC), which projects sales of R$ 57.48 billion.
In 2020, real sales fell by 2.9%.
According to CNC, the flow of consumers to stores has already surpassed by 1.9% the movement of February 2020, pre-pandemic, according to data from the Google platform.
Retail’s difficulty in passing on the strong increases in wholesale prices and the relative stability of the exchange rate made stores resort to imports of Christmas items.
Imports grew 19% in value between September and November compared to the same period in 2020. The average exchange rate between September and November 2020 and 2021 was stable.
Even with the imported ones, the CNC study shows that the Christmas inflation, which brings together the 24 most consumed items on the date, rose 13.8% in the last 12 months.
Reference: CNN Brasil
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