AD Culture Club: AD celebrates design week

Many guests were present at the inaugural happening of AD Culture Clubthe event of AD Italy to celebrate the Milanese design week. Faithful to its spirit of research, which every month leads AD Italia to unveil places usually closed to the public exclusively for its readers, the magazine has transformed the sophisticated Milanese residence of the architect Nicolas Bellavance-Lecompte into a contemporary living room, which people and ideas.

The evening opened with a talk on the space to live in and its evolutions, created in collaboration with Lexuspresent at the Design Week with Sparks of Tomorrowimmersive installation by award-winning designer Germane Barnes. A moment to reflect on issues such as mobility, technology, art and sustainability and the relationship of design with each of these aspects. AD Italia spoke with Laurent Bouzige, Chief Designer Strategy Mobility at ED², European design center of the Toyota group. Two fragments of a moving horizon were captured in the dialogue: the city, destined and already on its way to becoming smart, incorporating architectures and solutions to be better on a human scale; the car, space on wheels inserted in this context in turmoil, of which he will be a privileged citizen.

Afterwards, an exclusive dinner inaugurated the three days of AD Culture Club. The evening ended with a special gift from The Wed, a leading brand in the sector of luxury skin care products. Guests had the opportunity to discover the benefits of the sea, the regenerating properties of the Miracle Broth ™ renewal elixir from algae and the moisturizing texture of The Moisturizing Soft Cream enclosed in the iconic jar.

The digital schedule of AD Culture Club involved the protagonists of the design world: architects, designers and talent scouts who are rewriting the scenarios of our tomorrow, and who have revealed their point of view on the Salone and on the new perspectives of living.

The talks can be followed on AD Italia’s Instagram profile (@ad_italia) and online at the following address: www.ad-italia.it/ad-culture-club