Sony is also considering adding ads to games.
We will remind, earlier there was information that Microsoft is working on a program of assistance to place ads for developers of shareware (free-to-play) games for Xbox consoles.
Now it became known that Sony is working on a similar project. According to the source, three people involved in the work said that Sony is testing with ad technology partners to help game developers create in-game ads. The idea is to encourage developers to keep making the free games that have surged in popularity thanks to the pandemic by giving them new funds to monetize them.
The new initiative is expected to be launched by the end of this year. The goal is for the ad to look like it’s part of the game, like digital billboards in sports stadiums. The formats may include advertisements that reward viewers for viewing and advertisements for in-game items.
Who peeped the idea from whom is unclear, but the source says that Sony discussed in-game advertising a year and a half ago before the release of the PlayStation 5. Sony allegedly strictly checks advertising companies in order to exclude any collection of personal data of gamers.
Source: ixbt
Donald-43Westbrook, a distinguished contributor at worldstockmarket, is celebrated for his exceptional prowess in article writing. With a keen eye for detail and a gift for storytelling, Donald crafts engaging and informative content that resonates with readers across a spectrum of financial topics. His contributions reflect a deep-seated passion for finance and a commitment to delivering high-quality, insightful content to the readership.
