THE Adventure Tourism – or in nature, as experts heard by the CNN Viagem & Gastronomy They prefer to call it – has grown in recent years. The sector recorded a 47% increase in sales in one year, according to a survey conducted by Paytour agency and released in 2025.
And Brazil was elected the best country in the world for adventure tourism, according to the portal US News & World Reportlast year. Among the criteria evaluated, the study considered the quality of destinations, the safety to perform extreme sports, the tourist infrastructure and remarkable experiences in the wild.
But what characterizes adventure tourism? Second Pedro Coelho founding partner of Borealis Expeditions agency, the practice covers “from intense activities, such as expeditions to remote regions of Arctic at the far winter, to lighter experiences such as hiking in impressive summer scenarios.”
Despite the growth in the sector, there are still myths that govern nature tourism and generate insecurity in those who want to try this type of trip. How to lose this fear?
The entrepreneur João Ricardo Marincek also known as Jota, founder of Agência Venturas, specializing in this type of tourism, said That the first step is to want to venture out.
“Everything part of the person and, if they decide to do, it needs to look for a company or team that can convey security,” he said CNN Viagem & Gastronomy .
Preferring the term “Nature Tourism “The businessman says adventure is a relative experience – for some people, a trail can be a big challenge; for others, not so much.
For those who want to start traveling through nature, the ideal would be to inform themselves about the activity they want to do and research specialized companies. The beginner public usually bet on short walks to waterfalls, or even a beach, to get used to the famous trekking – The practice of walking during the day and staying overnight.
João Ricardo also says to Don’t worry about anxiety and the tiredness that can occur during the tours. After all, the specialized guide is prepared to deal with all types of groups and profiles.
“This person will guide you, tell how you should walk, the time to rest and will deal with this anxiety that we end up bringing to nature,” he added.
Nature, even, has its own pace and can help reduce anxiety, being one of the benefits that this type of tourism can bring to the traveler, he says. Studies and experts in the area report the same benefits with a simple outdoor walk.
“We use a phrase a lot: ‘Who sends is the tide’ . So if the tide is opposite, you have to wait for the tide to lower. It’s no use wanting to impose yourself against nature “Said João Ricardo.
For the entrepreneur, it is best to “go with scared” and, during the activity, the public is losing this insecurity. He points out: “A good guide and instructor makes all the difference in the experience of travel and activity.”
But do you have to have a good fitness to venture? According to Coelho, the daily practice of physical activity can be a differential in certain programs, but it ensures that “proper preparation and the choice of a script compatible with the traveler’s profile are even more important factors.”
Accessibility and Tourism in the Third Age
Despite the growth of adventure tourism, the sector still faces stigmas that this type of travel would only fit young people or athletic people. Pedro Coelho rules out this idea and states that ecotourism is “Much more inclusive than people imagine” .
“More and more travelers over 60 are exploring remote destinations, including polar regions, iconic trails and experiences in contact with nature, challenging boundaries and living memorable adventures,” he said.
An example of this is retired Brazilian and architect Lauro Andrade, 80, who has made more than 20 trips to extreme places to photograph from active volcanoes to bears in northern Alaska, United States.
“Traveling makes me feel younger and wanting to make the next trip. I love to live,” he told CNN Viagem & Gastronomy .
Joca also witnessed similar scenes. He recalls a 65 -year -old woman who was afraid to practice adventure tourism, but risked trails and visits to the waterfalls – the result impressed him.
“As the week went by, a vital energy Tremendous from this perception that she was capable and that it was amazing activities for her, ”said Venturas’s businessman about the effect of adventure tourism on people’s welfare.
Other packages, for example, are designed for people with physical disabilities like wheelchair users. To create these scripts, Pedro Coelho says that tourism agencies need:
- Work with specialized partners in wheelchair logistics and people with reduced mobility;
- Customize scripts, adjust transport, hosting and activities to ensure comfort and safety;
- Offer private experiences, allowing a proper pace and specialized follow -up.
For experts, then, adventure tourism – or nature – is accessible to all audiences . The essentials to start the practice is to choose a good travel agency, qualified guides and start slowly. Fear, in turn, is getting along the way.
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Source: CNN Brasil

Johanna Foster is an expert opinion writer with over 7 years of experience. She has a reputation for delivering insightful and thought-provoking articles on a variety of subjects. Her work can be found on some of the top online news websites, and she is currently lending her voice to the world stock market.