Today more than ever the face is the protagonist, with its uniqueness and its imperfections, which we noticed for the first time by observing ourselves in videoconference. And although tutorials on how to put on make-up and style to make a good impression with work colleagues are rampant on the net, the temptation to solve the root problems by going to the cosmetic surgeon was strong.
Business card, element of social relationship, we put more and more face on it. According to Financial Times, in Great Britain in the last year the requests for touch-ups by women and men have quintupled.
“In times of lockdown, people have had a lot of time to focus on what they perceive as blemishes and bodily defects. The recourse to the retouching was the quickest solution as soon as the restrictive measures were relaxed. And the requests have a common denominator: non-invasive treatments and results that do not distort the appearance“, he claims Davide Lazzeri, specialist in Aesthetic Surgery in Rome, contract university professor and author of the book Surgery and Aesthetic Medicine from A to Z.
The ideal would be to find the right fit, without obsessing over the appearance, celebrating the face positivity and carrying out self-care as a gesture of self-love. “The progress of technology, materials and techniques, in synergy with continuous research, allows the development of new more performing treatments, less and less invasive and simultaneously more effective and natural”, continues Lazzeri. “The imperative today is to respect the characteristics of the individual without standardizing treatments and without upsetting the appearance ».
FOCUS ON THE LOOK
Already in 2019, according to the latest data released by Aicpe, the Italian Association of Aesthetic Plastic Surgery, the blepharoplasty it is the second most requested intervention after breast augmentation. The eye contour area undoubtedly stole the show from the lips. The orbital region, in fact, was also at the center of a recent Aicpe conference, where there was talk not only of blepharoplasty, a practice that in recent decades has nevertheless evolved due to the techniques and materials used, but also of eyebrow surgery, canthopexy, mid-facial lifting, volume correction with fillers, regenerative medicine and targeted Aesthetic Medicine treatments. Surgical and non-surgical practices are increasingly associated with each other to also improve the appearance of the skin, in terms of volume and texture.
The most requested effect for the eye area is the Foxy eye or “fox eye”, which gives the look a more seductive and profound bewitching aspect. “They are used aesthetic threads, composed of biocompatible material, which are inserted to obtain an immediate lifting effect. Specifically, the traction and anchoring threads pull the lateral skin of the eyebrow upwards and tension the lateral canthus of the eye, producing that elongated effect in the temporal area useful for obtaining the so-called fox eye “, explains Dr. Lazzeri.
Among the most innovative practices explained by Aicpe is the Periorbitoplastica Mininvasiva. This surgical practice aims to reposition the eyebrow, but also acts on the appearance of the eyelids and eliminates forehead wrinkles, giving the look and face greater freshness. It is a technique born in Brazil, it takes place under local anesthesia and leaves a single scar at the edge of the scalp, but it includes a particular ‘network’ of sutures on the entire forehead, which in the post-operative period requires a renunciation of sociability total for a few days. The result is very durable, but few Italian plastic surgeons are able to perform this surgery.
BOTULIN AND PREVENTION
Preventing wrinkles and not treating them or filling them is the beauty strategy on which aesthetic medicine aims. “The new trend it concerns the use of this procedure also for the prevention of the appearance of wrinkles – explains Dr. Lazzeri -. Through a specific dosage, Botox is injectable even in the younger age groups with a more moderate effect, that is relax the muscles and prevent the appearance of wrinkles ». All this in moderation at a time when to combat the “social dysmorphia” of which generation Z is a victim, the role of the surgeon and aesthetic doctor is also to educate.
MUSCLE CONTRACTION TO SHAPE THE BODY
Although the pandemic has nullified our physicality and accelerated the process of facial attention, the body also deserves attention. Among the news there is the device Schwarzy, the latest born of the company Deka, which allows you to tone up buttocks, arms, abdomen, legs in less than thirty minutes with over 20,000 contractions thanks to personalized programs that act on 3 levels of muscle stimulation: aerobic, remodeling and strengthening. A gymnastics for the body that acts on muscle tone and redefines the silhouette. To be combined with treatments that treat localized adiposity. «In the body remodeling process there is not only the problem of eliminating adipose tissue, but we must irremediably face more imperfections such as relaxation of muscle mass. Therefore it is necessary to intervene with a synergy of complementary treatments to obtain effective performance and that allow us to respond to the needs of patients who want to lose weight, intervene on localized adiposity and muscle tone with non-invasive treatments “, says Dr. Marina Pagano, Doctor Aesthetic, SEM Group
Even the Endosphères treatment, a patented non-invasive method, acts directly on the muscle, strengthening and stimulating the volume of muscle fibers even on those areas of the body that are normally more difficult, such as the otherwise which, with the passage of time, loses elasticity.
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