Affordable premium. Or how TECNO conquers the Russian market

Users of modern electronics can be conditionally divided into two categories. The first does not care about the relevance of technical characteristics and the materials from which the desired gadget is made – they are chasing fashion and acquiring the same as everyone else. The second is called progressive – these are technical enthusiasts who carefully analyze devices from different manufacturers in order to choose the best solution. It is precisely these users that the young TECNO brand focuses on, which systematically captures the world in general and the Russian market in particular. His credo is affordable premium.

TECNO – premium quality and reasonable price

Meet TECNO, a brand owned by TRANSSION Holdings that brings together premium smartphones, IoT devices and artificial intelligence. The company’s credo is Stop At Nothing. The manufacturer focuses on progressive thinking users and actively captures new markets. He carefully analyzes the needs of his customers, taking into account the local specifics of the regions, and launches really popular products in different categories.

In the production of modern gadgets, TECNO uses innovative solutions. On the one hand, this allows you to achieve a high level of technical equipment that fits in a small stylish case. On the other hand, new technologies, among other things, give the company the opportunity to maintain the availability of each of its devices. That is why, despite the absence of an aggressive marketing campaign, TECNO gadgets are becoming more and more popular in different parts of the world. They are chosen by those who are used to analyzing and want to get the maximum benefit from every ruble spent.

TECNO devices have been officially on the Russian market since 2018 – today it is active in more than 70 countries around the world. The brand has partnered with Manchester City Football Club, the 2020-2021 Premier League champions. TECNO is united with him not only by the corporate color palette, but also by the desire to achieve great success.

How the TECNO brand keeps premium gadgets affordable

❶ New technologies. To create high-quality and affordable products, you need to use modern equipment and an innovative approach in design and further assembly. All this TECNO uses as a foundation for each of its devices.

❷ Reasonable approach. TECNO creates premium quality devices, but does not touch the top of the premium segment. She does not equip her gadgets with unclaimed functions – she leaves only what will be really actively used on a daily basis.

❸ Own developments. Under the TECNO brand, gadgets designed by the company’s engineers are produced. She does not use her logo on ready-made solutions from other companies, but designs devices from scratch. This gives her the opportunity to create a unique product with a pre-thought-out set of technical characteristics.

❹ Audience engagement. The company is very sensitive to its audience, which is why gadget users themselves become brand ambassadors to attract new fans. TECNO actively uses social networks and other mass platforms, holds contests that increase engagement.

TECNO mobile devices are divided into four lines

POP

Gadgets from this line prove that high quality smartphones can be affordable. Mobile devices stand out with an attractive design and provide sufficient performance for active use. This sets them apart from their competitors.

SPARK

This line of smartphones bet on stylish modern design, affordable price and advanced features that are so appreciated by young people. Gadgets are equipped with a capacious battery, a powerful processor, a high-quality camera and, of course, a bright stylish design.

CAMON

Mobile devices with advanced photo and video capabilities. The cameras are tuned by the TAIVOS™ laboratory, specially created by the company to improve the quality of photos and videos using the latest technologies. Thanks to this laboratory, Camon series smartphones are equipped with unique technical capabilities and AI customization.

POVA

Smartphones of this series are aimed at a wide range of users. Due to the super-capacity battery, the device will allow you to stay in touch for a long time, and the large screen size will make it possible to get a high-quality picture for any content.

TECNO develops an ecosystem of branded accessories

SQUARE-S1

Portable speaker for all occasions. Minimal dimensions, 10 hours of listening to music, a 52 mm speaker for the highest quality sound – all this contributes to the regular use of the gadget. And what about the powerful bass and realistic stereo effect!

BUDS 1

Comfortable true wireless earbuds with realistic stereo effect and really powerful bass accented sound. Headphones connect to devices very quickly and delight with your favorite musical compositions for 4 hours without taking into account the charging case and 12 hours with it.

HIPODS-H2

The most technologically advanced fully wireless headphones that also look great. In-ear headphones connect very quickly to devices and work autonomously for up to 24 hours. And they are protected from moisture according to the IPX4 standard, which makes them more practical.

TECNO is a promising brand for progressive people

TECNO has everything to attract public attention. Its smartphones offer a full range of modern technologies in an attractive form factor. The brand is focused on the quality of each of its devices, and each line of smartphones is aimed at its audience. Some smartphones will attract attention with the quality of photo and video shooting, there are models that will interest gamers, others will surprise with their bright and modern design, as well as with their manufacturability and maximum availability! It remains only to make a choice.

Source: Trash Box

Donald Westbrook

Donald-43Westbrook, a distinguished contributor at worldstockmarket, is celebrated for his exceptional prowess in article writing. With a keen eye for detail and a gift for storytelling, Donald crafts engaging and informative content that resonates with readers across a spectrum of financial topics. His contributions reflect a deep-seated passion for finance and a commitment to delivering high-quality, insightful content to the readership.