Starting this Thursday (15th), movie tickets can be found for R$10 in several movie theater from the country.
This is one of the ways to recover the audience lost in the last two years, during the pandemic of Covid-19 according to the National Federation of Film Exhibitors (FENEEC), which organizes the event.
The “Cinema Week” runs until the 21st of September and has the participation of the networks Cinemark, Cinépolis, UCI and Moviecom.
The program follows a worldwide trend of promoting the return of people to movie theaters.
In the United States, on September 3, National Cinema Day sold tickets for $3 dollars in more than 3,000 theaters.
On the same date, in the United Kingdom, the same action promoted sessions for £3 in around 550 theaters and, in Spain, there will be, in October, La Fiesta del Cine 2022, with tickets at €3.50 euros.
response to the pandemic
The screening room segment has been hit hard by the pandemic. Most Brazilian rooms remained inactive or operating with security measures that reduced capacity for a long period of time.
According to data from National Film Agency (Ancine) in 2020, the audience and income of cinemas fell by 77% compared to 2019. The following year, there was a recovery of 30% of the public and 40% of income, but the result is still far from the numbers of the last year in pre -pandemic.
Brazil ended the first year of the pandemic with 1,860 rooms in operation, spread over 466 complexes in operation. This number represents a reduction of 1,647 rooms compared to the data recorded at the end of 2019 – a drop of 47% and the lowest value in the series since 2003.
Currently, the Brazilian exhibition park has 3,249 screens – still 7% less than in 2019.
Source: CNN Brasil
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