The energy of the skin is lost over time and its reduction is the cause of the aging of the skin cells. Reviving skin cell functions is one way to slow down the hands of the clock. From the age of 35 onwards there is a progressive alteration of the structure and functions of the skin, because the skin becomes more vulnerable by thinning and renewing itself more and more slowly. Added to this is the reduction of collagen and elastin which leads to a decrease in tone and therefore to the accentuation of wrinkles and relaxation of the skin tissues.
Intervening on the signs of aging by reducing the visibility of marked wrinkles and skin relaxation means relaunching the physiological process.
I superfood in this context they have a primary role, because they act as a booster. Among these themoringa and hemp oil, both contained in the line Age Beauty Secret di Bioline Jatò, the first in Memory Effect Regenerating Mask and the second in Memor Effect Night Mask, both to be held in place for 20 minutes and capable of producing a regenerating, nourishing, antioxidant micro-massage, perfect for restoring exhausted skin.
DISCOVERING SUPERFOOD BOOSTERS
The moringa it is native to India and is also called the miracle plant, everything is used of this plant, from roots to leaves, fruits and seeds. Each piece of it is used for health purposes, in addition it is edible in all its elements, from the seeds you get an oil rich in vitamins and fatty acids that has antioxidant, emollient and protective properties. It has a strong protective action from the harmful effects of pollution, from UV rays, and is moisturizing and nourishing, limits the loss of water from the inside to the outside, and also has purifying properties because in the seeds there are active action antibacterial. Moringa oil acts on aging especially on dry skin, it also reduces imperfections and impurities.
The other superfood that has entered the cosmetic ingredients menu is thehemp oil which is extracted from cannabis sativa seeds. It is rich in nutrients, including polysaturated fatty acids, such as Omega 3 and 6, with immunomodulating, anti-inflammatory and antioxidant effects, also contain proteins, vitamins and mineral salts. It is a widely used ingredient in the cosmetic field, carrying out multiple action and intervenes in a synergistic way, increases hydration, with a restructuring and anti-aging effect, protecting against cellular aging.
CAFFEINE AND SAFFRON AGAINST TIRED SKIN
The Clinique laboratories have studied the beneficial effects of caffeine as a skin dynamizer when used in face cream formulas. In anti-cellulite, caffeine is already widely used, because it helps the blood flow between the fat cells that generate a compression of the circulation, while its use in face cream formulas is quite new. In the latest version of Clinique’s iconic Moisture Surge cream, for example, caffeine is combined with active aloe water, to create an active technology that has the effect of ionized “water pumps”, helping the skin to create its internal water source to release deep non-stop hydration, like a “water mill”. Caffeine is strategic in this function because it stimulates the energy flow of the cells, creating a dynamism that manages to bring the water of the skin to the surface up to the epidermis in order to guarantee hydration for 100 hours.
Known as red gold, lo saffron is the other ingredient known for its anti-aging properties. The pistils, the most precious part, are rich in phytocomplexes with an antioxidant action, confirmed by numerous scientific studies, which defends the skin from free radicals, responsible for aging. Included in the active Sun’Chronize of the Bottega Verde Pistilli Di Zafferano line is a derivative of Saffron flowers, it performs an innovative chrono-protective action: it helps regulate the circadian rhythm of the skin, the biological clock that synchronizes physiological processes and repeats every 24 hours. In this way, it keeps the skin vital and protected during the day and repaired at night.
VIRTUAL CONSULTING
In a moment of distances, BioNike, leading brand of dermocosmetics in the pharmacy, speaks to its consumers a language steeped in closeness, openness and possibility: making use of new technologies, it finally makes it possible to have the various make-up and capillary coloring proposals tested from home, proposing to have them virtually tested on own skin and hair to anyone wishing to experiment or renew their look in complete safety. BioNike is the first dermocosmetics brand in pharmacies to integrate Virtual Try-On technology on its official website www.bionike.it, taking an important step towards the future of beauty: augmented reality expands the beauty experience, enriching it with new extraordinary possibilities to just a click away!
Skin analysis is also possible with a simple selfie: quick and easy thanks to E-Youth Finder, the first skin analysis of Lancome, powered by artificial intelligence and 80 years of skincare expertise. It takes 2 minutes to discover the tailor-made skincare routine with an expert beauty consultation in virtual mode. To find out more about your skin just scan the QR code with your smartphone and upload a selfie on www.lancome.it/skincare-routine.
In the gallery a selection of products that give new energy to the skin.
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