From this Wednesday (16th), the Airbnb starts to make available in Brazil a co-host network for owners who want to share the management of their spaces.
Now, the platform itself provides a list of potential co-hosts based on factors such as location and reviews. Connection and coordination of functions occurs directly through the application. Previously, the position used to be held by close relatives, friends or hired people.
On the other hand, for guests, the platform becomes more personalized, which includes simpler booking processes, with destination suggestions and tips for finding last-minute accommodations.
“We want to increasingly personalize interaction with the platform so that it becomes increasingly easier and intuitive to find the perfect location. The personalization effort will shape a new Airbnb”, he says Fiamma Zarife General Director of Airbnb for South America.
The news is part of “October 2024 Edition ” from the company, an annual event that presents new platform tools.
Brazil is listed as Airbnb’s key market in Latin America. Worldwide, the company estimates that there are more than five million hosts.
Co-host network
According to Airbnb, more than 10,000 co-hosts are available in countries that have the tool. For the host, a list of individuals suitable for the role is made available. The algorithm is based on location, host experience and accommodation type.
Co-hosts help owners manage accommodations. The work ranges from setting up the listing to communicating with guests, including making reservations. Payments are handled between the parties and can be either a fixed installment or a portion of the rent.
According to Airbnb, 84% of co-hosts already help manage an accommodation with the seal Guest Favorite the highest distinction on the platform, and 73% are Superhosts, that is, they are already highly rated hosts.
For now, the co-host network is available in 10 territories: Germany, Australia, Brazil, Canada, Spain, United States, France, Italy, Mexico and the United Kingdom.
For hosts, tools have been improved based on feedback. Price suggestions can now be adopted in one click; the earnings panel has been simplified and communication with guests has ready-made templates for quick responses that can be customized.
Personalization for Guests
THE guest experience When choosing an accommodation, you also have to look at the latest news. From now on, the search bar suggests destinations based on history and previous bookings.
“We want people to spend more time traveling and not just planning”, says Fiamma Zarife. The director says that, soon, information from the guest’s profile will be used to personalize the experience, taking into account individuals who like wine or who are more likely to travel with children, for example.
The search for last-minute accommodation becomes easier with tips made available and discounts become more prominent. A search for a six-day trip, for example, can be extended by another day with the emergence of a weekly discount.
Information relevant to that user, such as a backyard for children or the existence of a games room, is now highlighted in the ad, and filters have been redesigned.
In terms of reservations, Airbnb now has a shorter and more objective page for payments . Furthermore, new methods to carry out transactions are being implemented around the world. In Brazil, the Pix is accepted since July as an additional payment method. More than 280,000 guests have already made payments via Pix since the tool was implemented, according to Airbnb.
Airbnb in Brazil
Brazil registered last year 1.6 million new guests on Airbnb. “Such a number translates into new hosts for extra income, more benefits for guests, such as accommodations and different destinations. It also stimulates and boosts tourism in the country”, says Fiamma Zarife, Airbnb’s General Director for South America.
For this year, the platform released travel trends for the beginning of summer based on searches originating from Brazil. Check out the trending searches for national destinations in the 3rd quarter for check-in in November and December:
- Joinville (SC)
- Fortaleza (CE)
- Itajai (SC)
- Caucaia (CE)
- Torres (RS)
Check out the Trending searches for international destinations in the 3rd quarter for check-in in November and December:
- Punta Cana (Dominican Republic)
- Asunción (Paraguay)
- Santiago (Chile)
- Rome (Italy)
- Saint Peter of Atacama (Chile)
The company’s internal data shows that around 80% of nights booked for trips in Brazil are booked by Brazilians themselves. More than half of hosts, around 54%, are women.
In 2023, guests on Airbnb traveled to more than 2,330 cities across the country, a number that represents around 42% of all cities in Brazil.
Themed Experiences
In May this year, thematic experiences joined the route. A new category has been added, which corresponds to the “Iconic ”, which offers accommodation and experiences involving museums and names in music, cinema, television and sports.
Discover Palazzo Talìa, a hotel designed by director Luca Guadagnino
The post Airbnb launches co-host network and bets on more personalized tools appeared first on CNN Brasil V&G.
Source: CNN Brasil
Johanna Foster is an expert opinion writer with over 7 years of experience. She has a reputation for delivering insightful and thought-provoking articles on a variety of subjects. Her work can be found on some of the top online news websites, and she is currently lending her voice to the world stock market.
