Offering no window view or easy access to the bathroom, the middle seat is arguably the least desirable place to sit on a flight. In fact, just 0.6% of over 7,500 respondents prefer – or, perhaps more likely, accidentally voted for – the middle seat, according to a recent Virgin Australia social media poll.
That number could soon rise if the airline’s scheme to get passengers to voluntarily reserve the dreaded middle seat is a success.
Virgin Australia has just launched the Middle Seat Lottery, a special draw worth around R$770,000. It is only open to those who sit in the middle seat – voluntarily or involuntarily – during a flight.
“Virgin Australia is an airline that is doing things differently and we are having a lot of fun with exciting innovations to make every part of the travel experience more wonderful,” says Jayne Hrdlicka, CEO of Virgin Australia Group, in a press release. press.
“We are now giving our loyal customers the opportunity to win a prize pool valued at over $230,000 by simply sitting in a middle seat”
Rewards include free flights, helicopter ride and bungee jump
From now until April 23, 2023, any Velocity Frequent Flyer member aged 18 and over who is seated in a middle seat can use the airline app to enter the lottery.
Each week, a different prize will be awarded to the winner of a sweepstakes. Among the innovative gifts up for grabs are a full-day helicopter tour (including flights back to Darwin) and a two-night Cairns holiday, including flights, accommodation and a bungee jump.
For Australian Football League fans, there are flights and tickets to the Australian Football League Grand Final, plus exclusive access to pre-match and after-party lunch.
Travelers can also earn Virgin’s “Platinum Velocity” frequent flyer status for a year – along with a million extra speed points – as well as some refurbished themed gallery carts.
After the announcement was posted on the airline’s social media channels on October 24, some commentators agreed it was a “brilliant plan”, while others said nothing could get them to sit in the middle seat.
Source: CNN Brasil
I’m James Harper, a highly experienced and accomplished news writer for World Stock Market. I have been writing in the Politics section of the website for over five years, providing readers with up-to-date and insightful information about current events in politics. My work is widely read and respected by many industry professionals as well as laymen.
