Al via GQ Heroes

GQ launches a new publishing initiative: the digital event GQ Heroes. It is a Festival of Passions, in which 32 ambassadors of values ​​will discuss four fundamental themes of the event: Ethics, Aesthetics, Creativity, Style.

GQ has developed a three-dimensional platform that will be unveiled on 23 and 24 June on gqheroes.gqitalia.it and will remain online until July 31st. Readers will be able to browse a garden of ideas, enter the pavilions, interact with the wealth of content that GQ has developed through talks, interviews, debates, with the contribution of writers, artists, sportsmen, musicians, photographers, entrepreneurs, designers and actors, who will share experiences and thoughts.

Concept and contents of the Italian edition of GQ Heroes bear the signature of the director Giovanni Audiffredi who says: «This appointment is our response to a need for sharing that digital readers and users express every day on the properties of GQ. We have activated the community of free thinkers who share with us the need for reflection to orient themselves in a society that is changing all its paradigms. It is a gift that we make with the desire to enrich and inspire a new vocabulary, new behaviors, broadening cultural horizons ».

The GQ Heroes schedule will be attended by: Ambra Angiolini, The Own Goals, Jonathan Bazzi, Cristiana Capotondi, Stefano Collicelli Cagol, Marco D’Amore, Oscar di Montigny, Haroun Fall, Fedez, Anna Franceschini, Maki Galimberti, Massimo Giorgetti, Irama, Davide Lunardelli, Mara Maionchi, Daniele Maver, Reinhold Messner, Sergio Momo, Motta, Pasquale Junior Natuzzi, Alessio Pellizzoni, Daniel Riera, Johan Sandberg, Alessandro Sartori, Jack Savoretti, Daniela Scattolin, Sillysissi, Max Sirena, Davide Stucchi, Stefania Tarenzi, Tarin and Luca Trevisani.

The event is also made possible thanks to the support of some partners: Land Rover, Montblanc, Natuzzi Italia, Xerjoff, Xiaomi.

Adventure and agility have always been part of the DNA of Land Rover, a company that has transformed over the years into a luxury car manufacturer, which with its values ​​of sturdiness, integrity and the ability to go everywhere does not give up on comfort. And without forgetting attention to the environment and humanitarian commitment. During GQ Heroes, Daniele Maver, president of Jaguar Land Rover Italy, will in fact be the protagonist of a talk in which he will explain how the passion for power and relentlessness is combined with the vocation to help others. GQ Italia and Land Rover therefore come together to tell a great value: Ethics.

Everest alone and without tanks, the 14 peaks above 8,000 meters, Antarctica on foot: Reinhold Messner he is the man of challenges beyond all known human limits. His enterprises, passion, vocation and the principles that guide him make him an example for everyone, a hero of our times, to turn to and be inspired by. For this reason, and to pay homage to the crossing of the Gobi desert in 2004, Montblanc has dedicated the new Montblanc 1858 Geosphere in a limited edition to him. And for the same reason, he will be a guest of GQ Heroes to talk about commitment, fulfillment and personal success.

Founded in 1959 by Pasquale Natuzzi, Natuzzi is one of the leading Made in Italy design brands, known all over the world for its furnishings and its idea of ​​comfort. Under the creative direction of Pasquale Junior Natuzzi, in recent years he has strengthened the collaboration with internationally renowned designers for the design of new collections. Host of the event, Pasquale Junior Natuzzi will talk about how the style of an established brand like Natuzzi Italia is renewed, without betraying its heritage and identity. The company is developing its collections based on a blend of different experiences and design approaches. A mix and a philosophy that are also found at the basis of GQ Heroes in which different voices and characters will contribute to enrich our vision of the present and inspire us with their daily actions.

From a family passion to a niche brand of high-end artistic perfumery: the history of the brand Sheriff began in 2005 in Turin from a happy intuition of Sergio Momo, CEO and creative director. Trained as a designer, Momo has transferred her multiple creative skills to brand development. And this is precisely the theme that Sergio Momo will address: how the aesthetics and identity of a perfume are built and how it innovates in a highly competitive sector.

The identity and history of Xerjoff touch on some of the themes addressed by GQ Heroes themselves – those of passions, the search for beauty and innovation.

Founded in 2010, Xiaomi it is now the third largest smartphone brand globally. The company’s goal is to make technology accessible and use it to improve people’s lives. An approach that goes well with this event, which with the contribution of contemporary heroes, questions the role of ethics today, how to welcome diversity and how to make society more inclusive. During the festival, Davide Lunardelli, Head of Marketing of Xiaomi Italia, will discuss with Haroun Fall, one of the protagonists of Zero, the original Netflix series, about how to overcome the limits with creativity and technology.

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