Lorenzo Serafini is the new creative director of the Alberta Ferretti brand. Just under a month after the farewell of the founder, who announced her retirement from the catwalks last September, the news arrives that her replacement will be a designer already part of the Aeffe Group, a family he joined in 2014 as creative director of the brand Philosophy by Lorenzo Serafini since 2014.
«I am happy to report that Lorenzo will be my successor at the helm of the brand that bears my name. In a time of great changes in the world of fashion, I strongly believe that Lorenzo has all the necessary characteristics to welcome this challenge: creativity, a strong aesthetic sense, professionalism, competence.» Alberta Ferretti, Vice President of the Aeffe Group, commented personally when introducing the new appointment. «Ten years ago I entrusted the line to Lorenzo Philosophy which he was able to grow into a successful brand. Now is the time for him to write a new chapter of the Alberta Ferretti brand, whose most authentic nature is similar to his feelings. Lightness, femininity, sensuality are words that already belong to Lorenzo’s expressive vocabulary, and which he will be able to wonderfully express in the world of Alberta Ferretti.»
«With enthusiasm and gratitude I welcome this new professional opportunity, which was offered to me by the Ferretti family. I am honored that Alberta has chosen me as her successor. I am collecting an important and prestigious legacywhich I will treasure to write a new chapter of the Alberta Ferretti brand” declared Lorenzo Serafini, who he will debut with his first collection as creative director of the brand next February 2025during the Milan Fashion Week Autumn-Winter 2025/26.
The Aeffe Group, which also controls the Moschino and Pollini brands, has also announced, in agreement with Serafini, that the new corporate strategy will include the integration of the line Philosophy within the Alberta Ferretti brandto make this new course even more special.
Source: Vanity Fair
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