Alberto Ponchio, the link with cinema and the importance of Campari Passion for Film Award

For the eighth consecutive year Campari It was the main sponsor of the82nd International Film Festival. The brand has always been linked to the cinema, and the collaboration with the film event is a confirmation. But what does the Venice Film Festival exhibition mean for Campari? We asked for it Alberto Ponchio, Senior Director of Marketing in Campari: «For us it means reconnecting with our history, art and cinema. Campari has always been close to great directors, photographers and actors. Being here means strengthening our territory, being close to the public and the people who participate. Campari is conviviality, culture and sociality. And above all passion: cinema and Campari share this value ». For the entire duration of the exhibition, right in front of the red carpet, the Campari Loungehosted on Biennial terracea place that has become the beating heart of this edition, where you can dialogue and live cinema from an exclusive point of view: «We manage to strengthen this link with the constant presence – says Alberto Ponchio – For eight years we have been main sponsor of the Biennale. We have a lounge that welcomes professionals in the sector but also fans and supporters. We organize sessions with actors and directors, moments of entertainment and create connections between stories and people ». At the Campari Lounge have found spaces dedicated to expected titles such as Joy Of Nicolangelo Gelormini with Valeria Golino, Portobello Of Marco Bellocchio, Duse by Pietro Marcello e Andrea’s island Of Antonio Capuanoaccompanied by Author Brindisi made even more special by the cocktail list signed by Camparino in the gallery.

For years Campari also supports young talents, many present firsthand at the lounge: «In addition to the established stars, we are close to the emerging: for example Margherita Vicario with his debut for the direction, or young actors of Sea outside who had started at the Experimental Center. We do not scout in the strict sense, but we feel responsible in supporting emerging artists, in line with the patronage of Campari for always ».

Beyond Margherita Vicari were guests of the lounge too Federico Cesariin competition with Zvanì And Fotinì Pelusorevelation actress awarded with David di Donatello.

Among the various initiatives of Campari linked to the Film Festival is the Campari Passion for Film Award: «It is a prize that enhances the figures of cinema capable of transmitting passion in their roles, not only actors but also screenwriters and workers. This year we have given it to a big international name, but over the years we have rewarded several protagonists, “says Ponchio. In this edition the prize was received by Gus Van Santauthor of works like Will Hunting – Rebel genius, Beautiful and damned, Elephant And Milk, LAt the award ceremony, he took place on the occasion of the world preview screening of his new film Dead Man’s Wireone of the most anticipated titles of the exhibition, the director commented: «I am really honored to receive the Passion for Film Award. I thank Campari from Heart, it means a lot for me. I am grateful not only for the recognition of my work, but also for their support to one of the largest world institutions that celebrates cinema. It is a privilege to be part of this tradition and deeply appreciate the passion they dedicate to films ».

The cinema has always been present also in the Campari countryside: «One of the first was with Fellini in 1984: a link with a great director I remember with emotion. – explains Alberto Ponchio – But the most important is always the next: every year we work to create new emotions and content, in the wake of tradition. It is always the team that worked us, led by the brand and its DNA. The key concept is Red Passion: guides us in every activity, from the campaigns to the appearances in Venice to the relationship with consumers ». And are there toast what iconic in the history of cinema? “The contents of our series come to mind Red Diaries with Sorrentino and other directors. And then, if I think of the cinema, it comes to mind The Great Gatsby with Leonardo DiCaprio and that iconic Brindisi. But the most beautiful toasts are the real ones, to the after parties with consumers ». The Red Passion also gave space to music with three protagonists of the Italian scene who gave exciting and intimate moments to the public: Nino D’Angelo with the documentary Nino.18 days, Piero Pelù with Noise And Francesco De Gregori with Nevergreen.