Alberto Tomba, “condemned to win”: presented the docu-film 1.14 “produced by Napapijri

Napapijri he presented, with an exclusive premiere at the Cinemino of Milan, 1.14 – An Alberto Tomba Storyan out of competition documentary at Milan Film Fest dedicated to the legend of skiing.

The title refers to advantage of 1.14 seconds that tomb established during his first crazy At the 1988 Calgary Olympics, before conquering Olympic gold – A margin that becomes a metaphor for the insurmountable distance between an icon and his contemporaries, between the public figure and the private individual, between expectations and reality. Through archival images and unpublished interviews, the film reveals the nuances of a sample capable of combining impeccable technique and spontaneity, ferocious discipline and overwhelming passion.

Before the projection, Tommaso Cassissa exchanged a chat with the same Alberto Tomba on the realization of the documentary, but above all on the profound influence it has had in world of Italian sport. From the role of social media in sports communication, to the status of national icon, the two have explored the theme of the generational gap and the future of Italian skiing.

1.14 – An Alberto Tomba Story It is not only a documentary, but an intimate and surprising portrait of the sportsman who challenges the narrative conventions of the genre, going beyond the boundaries of traditional communication to tell authentic and engaging stories. A project that aligns consistently with the brand’s philosophy, Always pioneer in cultural and creative experimentation.

The choice to tell Alberto Tomba is rooted in the story of Napapijri, since 1987: while the brand was born in the Aosta Valley, Alberto conquered his first world cup victory in Sestriere, inaugurating a legendary career. Two parallel stories which begin at the same time and who share the same philosophy of contradictions. The documentary celebrates these crosses by outlining the sporting and human profile of an Italian icon.