Alessandra Balocco, farewell to the entrepreneur who led the company after the death of his father and brother

After a long illness she died at 61 years old, Alessandra Baloccopresident and managing director of Balocco Spa, one of the most well -known confectionery industries in Italy. Impossible not to remember the advertisements of Mr. Balocco who said to be good. To confirm the death of the entrepreneur was the mayor of Fossano, Dario Tallone, who announced the mourning of the city for the day of the funeral. «With the disappearance of Alessandra Fossano he loses a woman who has given a lot to her city and the economic fabric of our territory. On behalf of the Administration and citizenship, I express condolences to the family and profound gratitude for the work carried out ».

He had been guided the company since 2022, the year in which, a few months later, the father Aldo, honorary president of the group, and his brother Alberto, have disappeared. The death of the second came suddenly: it was hit by lightning during an e-bike excursion. Printing He reports his words of the time: «The sudden loss of my brother, less than two months after that of my father Aldo, was a terrible shock for all of us. I found myself playing a very demanding role and dealing with the management of the company without the time necessary to elaborate the loss “.

Entered the company in 1990, he had always worked alongside the family members in the company Founded in 1927 in Fossano by Francesco Antonio Balocco. Under his guide, in 2023, the group closed the balance with a turnover of 257 million euros, a assets of 97 million and over 400 collaborators, including a seasonal part. The granddaughter Diletta and son Marco already involved in the company take over from her.

Even in the investigation linked to the promotion of the pandoro with Chiara Ferragni, he has always defended the company and his work: «We have never implemented incorrect practices. Our commitment is daily, to protect the reality we represent ».

“You don’t get” by chance “to have almost a hundred years of entrepreneurial tradition. It is a path that makes us proud, and it is the result of so much effort, of tenacity, responsibility and spirit of sacrifice. Are the characteristics of our people, “he said in the only interview granted to the newspaper Printing. “Even in the most difficult moments we have never considered the idea of moving our business. We are and we want to continue to be truly and proudly Italian. The 2008 crisis, the pandemic, the two wars, the energy crisis, the financial shock. We have always been able to count on our strength: we have expanded the production capacity, invested in new technologies, adequate activities for the prescriptions for a sustainable industry “.

Of his brother he said: «I often think of Alberto. He was convinced that the company is a large family, whose development is the sum of the work of many people, of the ability to listen and comparison. The entrepreneur is responsible for translating all this into a respectful growth trajectory. In him I found many traits of that entrepreneurship with a human face that Adriano Olivetti was able to spread in our country ».