Alessandro Gassmann also intervened on the theme of the bathing establishments that this summer seem to attract less tourists, publishing a post on his Instagram profile addressed to Bathroom managers: “Maybe you have a little exaggerated with prices”writes.
The July data confirm it: according to an investigation by Messenger Many of the most popular places are in crisisfrom the Salento at the Riviera Romagnola There are numbers down. On the Riviera the appearances decreased by 2.8% and overnight stays of 2.9%. Only Rimini recorded a content drop, while they are suffering from Catholic and Ravenna. In Tuscany The first estimates indicate a drop in presence up to 20% in July compared to the same period of 2024, while In Lazio the beaches are filled from Friday to Sundaybut during the week they remain empty.
Stars prices for umbrellas, sunbeds and extra services: increases up to 17% compared to 2021. And in many Italian locations the sea risks becoming a luxury
The causes? According to the actor, but not only, they are the rates, too high for most Italian families. In fact (we had written about it here) Altroconsumo and the Codacons at the beginning of the season spoke of increases of 5% of the rates of the seaside services in 2025. The average rate for an umbrella and two sun beds per week has passed From 182 € 2021 to 212 this year.
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And if Many Italians cannot afford to have holidaystoday also the actor Alessandro Gassmann has decided to contact the “friends managers of bathing establishments”, so he begins his post. He writes: «I read that the season is not going well. In your opinion why? Maybe you have a little exaggerated with prices and The economic situation of the country pushes the Italians to choose one free beach? Lower prices and things, perhaps, they will be better. Understood how?». This is the text of the post under the photo of a beach with closed sun beds and umbrellas and the song Il Estate is ending up of the background Righeira.
There are many data that record the phenomenon – on the rise – of “holiday poverty”, thanks to the crisis, inflation, increases. A week of vacation costs 980 euros each and also in Europe the number of workers who will not be able to afford a week of traveling holidays increases

The theme is increasingly hot in our country and just read a few comment under the actor’s post to ascertain it. «Note that in French Rivierain the heart of glamor, the beaches are mainly free with even free showers. To any social class you belong you can enjoy such free beauty »writes a user. «Not to mention the factories that they forbid to bring fridge bag And to consume a sandwich brought from home under the umbrella »complains another – which, we remember, instead is always allowed by law (here Find all your rights and duties on the beach). “For me they can fail. They pay ridiculous concessions and recharge us with dizzying prices. I live the holidays abroad »says another, underlining the abusiveness of most of the managers of the bathing establishments whose concessions have been expired for some time.
Source: Vanity Fair

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