Today, on April 28, the information resource vc.ru with a link to the employees of the All Pharmacies aggregator, a partner of AliExpress Russia, reported that the service is launching a special showcase in its mobile application for ordering all kinds of medicines and various related products. This showcase with goods from pharmacies is presented in the “Yes!” Section, where users from all cities of Russia can get access to a huge range of medicines – at the moment, service representatives report about 15 thousand goods from the largest pharmacy chains. At the same time, what is most pleasant, not only pills, antibiotics and other drugs are sold.
For example, the user of the application gets access to medicines, dietary supplements, many types of pharmaceutical cosmetics, many medical products and even devices. In the same place, the application will display information about the availability of goods in the warehouse and, of course, the cost. But, unfortunately, it is impossible to collect a basket of goods and then order delivery to a specific address – the entire range of goods is presented in the “click and collect” format. That is, the user books certain goods in the application by adding them to the cart, but then he still has to drive to the pharmacy to redeem them on the spot.
Representatives of “AliExpress Russia” believe that this step is a new stage in the development of the platform – on the popular platform, for example, food and goods that are necessary for daily use are already presented. For example, the category “Health and Beauty” is in the top 3 in terms of orders, and the total audience of the category has grown by 378% over the year. The new category of pharmacy products is likely to be very popular too – Alexander Kotlyarov, head of the Vse Apteki service, said that over the past year the number of online orders in pharmacies has grown by 200%.
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