The AliExpress Russia company presented the analytical service AliIndex, which shows the preferences of Russians on the online shopping platform for the first half of 2021. It will be updated twice a year, tracking consumer trends in Russian regions.
The most popular smartphones in the first half of this year among Russian AliExpress users are POCO X3, POCO M3, Redmi Note 9 and Redmi Note 10. All four models are owned by Xiaomi. It is noteworthy that the iPhone XR, which last year turned out to be the most popular smartphone among Russians, this year was unable to gain a foothold in the leaders.
By the way, smartphones make up the largest share of purchases by Russian users on AliExpress. This category of goods occupies 35% of the total volume in monetary terms. Home help gadgets and beauty appliances together account for 49%. The most popular are vacuum cleaners, and the most popular models are the iLife V50 and iLife V55 robotic vacuum cleaners. Russians are also actively buying clothes on AliExpress, the share of this category is 17%.
According to AliIndex, the most active buyers are from Moscow and St. Petersburg. The five regions in terms of online shopping activity also included Novosibirsk, Volgograd and Yekaterinburg. Most of the money is spent in Novosibirsk, the least in Ufa.
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