Aupen. Who was he? It is not the last K-Pop group, nor the new generation app to download. It is a bags of bags that within a few years is increasingly sighted on Celebrities. But why? What is special? How and when as a “brand” it did theupgrade In “phenomenon”?
The trend was sighted on the catwalks of spring-summer 2025, from Louis Vuitton to Bottega Veneta, from Moschino to Dior. We are talking about “mono” garments, that is, pants with one leg and outerwear with a sleeve yes and a no. Net of the trend, is fashionable asymmetry applicable to life, the real one?
Launched in October 2022 and, at present, followed by 75 thousand followers on Instagram, Aupen today has a rather impressive list of famous customers.
The branches of the brand based in Singapore were sighted in the hands of Selena Gomez, Olivia Rodrigo, Hailey Bieber, Kylie Jenner, Emily Blunt, Jennifer Lawrence, Lady Gaga, Beyoncé, Kerry Washington, Charlie XCX And many others.
But when and how there was theexploit? As many other brands do, Aupen, he sent free to homage to A-Listers, Celebrities and influencers of the moment, its bags. Who (more or less all) opted to wear, specifically, the model Nirvana, Today the most famous of the assortment. Undoubtedly there was an authentic attraction towards this accessory to ensure that the divers decide to show it off (especially without the accompaniment of an important contract to do it or a compensation to push in that direction, nor the name of a famous designer behind).
By the sighting on Vare Star at the end of 2023, primarily Taylor Swift That, after wearing the bag in question Nirvana Borsa at the Margaret Qualley wedding, she showed it off again during her first public release with her boyfriend Travis Kelce, became a viral accessory on the web and on social networks.
Among the fans of the brand there are also Sofia required, Karlie Kloss, Lucy Hale, Emily Blunt, Emma Stone and Dakota Johnson. Clearly the result of the See these accessories on trendiest girls in circulation generates the desire to have one too, we know how it works.
Aupen’s bags (the name is the combination of two words: “authentic»And« Open)made of vegan leather and skin, they are very coveted for various reasonsnot only because you sighted on the stars. First of all they have not too prohibitive prices which generally vary between 300 and 500 dollars and are part of that category of luxury accessible increasingly requested.
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I am versatile (they can be worn from morning to evening), they are placed out of trends Thanks to a design classic, without logos, but distinctive (asymmetrical and sculptural that makes it uncommon), are practical (in a world of capaches tote XXL and small evening bags irritatingly, these sensible models are perfect).
If with the term “eco -leather” you think of referring to something non -animal derivation, wrong. Well yes, the eco -leather is skin. But also “similarpelle” or “vegan leather” are erroneously used. Here is a guide to dispel false myths and understand which materials are really eco-friendly and cruelty free
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In short, these bags have been created for real life, not for the lens of social media (the founder is Nicholas Tan, a former model, also for important maison, and now entrepreneur from Southeast Asia (he owned a fashion showroom he has Introduced the creations of stylists such as David Koma, Dries Van Noten and Joseph Altuzzara in the Asian market).
Perhaps, now, he is advancing the power of simplicity, After all.
Source: Vanity Fair
I’m Susan Karen, a professional writer and editor at World Stock Market. I specialize in Entertainment news, writing stories that keep readers informed on all the latest developments in the industry. With over five years of experience in creating engaging content and copywriting for various media outlets, I have grown to become an invaluable asset to any team.
