Instagram has unveiled a new subscription-based service that will allow its users (first in the US) to follow a small number of content creators and influencers on the platform.
The Facebook-owned brand announced that it began testing a new subscription model earlier this week. New authors will be included in this program in the coming weeks. Those who wish will be able to pay a monthly fee for access to content from famous people. The subscription will include exclusive stories and other content. Back in November 2021, the first information appeared that the company was preparing a paid subscription, which has now become official.
Such subscribers will also receive a purple badge next to their username, which signals their status to the content creator. Prices range from $0.99 to $99.99 and are free for content creators to choose from. Instagram’s paid subscription makes the service similar to another popular site called OnlyFans.
According to project lead Ashley Yuki, Instagram will not cut content creator subscription revenue. True, this will only be valid “at least until 2023.” Currently, 10 people are participating in the preliminary testing, including basketball player Sedona Prince, Olympian Jordan Chiles and astrologer Aliza Kelly.
Meta CEO Mark Zuckerberg added, “I’m excited to continue building tools for content creators to make money from their creative work. More authors will get these tools soon.”