Alpha Bank places an emphasis on supporting and upgrading the tourist product, through financing and providing integrated consulting services to tourist businesses.
In this context, Alpha Bank, in the last 4 years, as has been announced, has channeled resources amounting to 2.2 billion euros to the Greek tourism sector, while, as the Bank’s Commercial Banking Director Telemachos Georgakis has emphasized, it is the first bank to created a specialized Directorate for Financing Tourist and Hotel Businesses.
Indicative of the emphasis placed by Alpha Bank in this particular sector is the fact that only in May and June 2022, bank executives visited tourist businesses in more than 20 destinations in Greece, with the aim of listening closely to their needs.
Alpha Smart Hospitality
Among other things, the bank emphasizes the promotion of the new Alpha Smart Hospitality Service aimed at hotel companies, small and medium, that are interested in implementing investments, integrating solutions energy upgrading and digital transformation, while taking advantage of the available development investment tools.
In particular, through the Alpha Smart Hospitality service, businesses ensure their successful transition to the new era of tourism, by adopting green solutions and implementing smart management methods allied with technology, thus achieving maximum energy savings and harmonization with the new operating standards.
Alpha Bank’s new service invests dynamically in the “Greece” brand, recognizing the strategic importance of the hospitality sector in our country and the multiplicative benefits arising from its connection with the other sectors of the economy (e.g. transport, catering, etc.).
With the Alpha Smart Hospitality service, Alpha Bank, leveraging the know-how of its partners’ ecosystem, is a “one stop shop” solution for the energy and digital upgrade of hotel infrastructure, providing:
– advisory banking and technical support at all stages of the investment – smart energy upgrade and digital transformation solutions
– selection of the most appropriate development financing tool, based on the investment plan and the expectations of the entrepreneur.
Which businesses does the Alpha Smart Hospitality Service address?
More specifically, the new Alpha Smart Hospitality service is aimed at hotel companies, small and medium, that are interested in implementing investments, integrating innovative solutions for energy upgrading and digital transformation, while taking advantage of the available development investment tools. Through the Alpha Smart Hospitality service, businesses ensure their successful transition into the new era of tourism, by adopting green solutions and implementing smart management methods allied with technology, thus achieving maximum energy savings and harmonization with new operating standards.
Alpha Bank’s new service invests dynamically in the “Greece” brand, recognizing the strategic importance of the hospitality sector in our country and the multiplier benefits resulting from its interconnection with other sectors of the economy (e.g. transport, catering, etc. .etc.).
Besides, as announced, Alpha Bank is in first place among Greek banks in the financing of entrepreneurship, according to the second quarter results published by all the banks.
In particular, new loan disbursements in Greece amounted to 1.9 billion euros in the second quarter of the year, with an emphasis on the trade, manufacturing, tourism and infrastructure sectors. At the same time, further strengthening by 3% on a quarterly basis, or 0.9 billion euros, was noted by the portfolio of serviced loans of the Alpha Bank Group (excluding the high-paying priority bonds of the “Galaxy” and “Cosmos” transactions). The serviced loans amounted to 30.6 billion euros, as a result of a significant increase in new disbursements to companies.
The domestic net credit expansion in the first half of 2022 was 1.7 billion euros, with large disbursements of mainly business loans. This has resulted in Alpha Bank achieving 73% of its overall net credit expansion target for the full year 2022 in just the first 6 months.
Including the syndicated loans distributed to the remaining Greek banks by Alpha Bank amounting to EUR 0.6 billion in the second quarter of 2022, Alpha Bank’s “real” net credit expansion in the same period amounted to EUR 1.3 billion , covering almost the entire annual target.
According to the results published by all banks, Alpha Bank already has a significant lead over its competitors in business lending in the first quarter of 2022, while in the second quarter of 2022 the rise continued strongly, resulting in the maintenance of the first quarter for the second consecutive quarter position in market share.
SOURCE: AMPE
Source: Capital
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