Amazon: How to recognize a false review before purchases for the Prime Day 2025

From Tech to sport passing through the beauty to the best -selling products thanks to the virality of Tiktok and beyond: the product categories covered will be really many but, in order not to make mistakes, it is good to know and recognize a potential false review. What to do above all on the occasion of the largest Ecommerce events in the world.

But how do you recognize a false review on Amazon? There are several elements to keep in mind. The tone, the length, the number of judgments published by the reviewer and the time frame in which he produced them, the language he used and some others. Let’s see them one by one.

In this article:

Length and tone

Usually theextreme brevity It lays in favor of falsehood because the goal is to influence the general score represented by the stars. It is also essential to understand if it is useful to us, that is, what we are talking about: when a judgment remains too much on the vague, without alluding to specific elements of the product analyzed, it is probably bogus or at the best of the orchestrated hypotheses.

Language

A excessively celebratory lexiconrich in hyperboli or in any case marked by a lack of balance of the judgment is another sign of falsehood, or in any case of positive prejudice against that product. The same goes to identify the equally instrumental negative reviews: that product will have nothing that can save it and the vocabulary used it will be excessively heavy.

Check the reviewer: which and how many reviews and how long

It applies to all platforms, at least those that allow it. By clicking on «View all my reviews»Close to the user’s name it will be possible to understand if and what other reviews has left and how they are the ones who have possibly published. It will be a kids game to realize if it is an unfaithful user who publishes garbage. Even having published too many in a short time is another clue of the scam danger.

Check the purchase

How do you review what has not been purchased? It might have bought it elsewhere. Right. However, seeking the orange writing “verified purchase»Under the stars and the name of the user guarantees us that he really received the object. As we have seen above, even that step constitutes an absolute guarantee of truthfulness but in any case increases the degree of difficulty requested to those who orchestra fake campaigns.

How to react in front of a false review

First of all, you can, with a click, report if a review It has been really useful to us. Secondly, if we feel stinking of fake, that content can be reported with the command «Report an abuse»Placed above the yes/no button close to the question” This review was useful to you? “.

Source: Vanity Fair

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