Amazon: initiatives to support female small and medium-sized businesses

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Amazon reconfirms its support for Italian small and medium-sized enterprises by activating a series of initiatives aimed at promoting them. All with particular regard to the realities of women, demonstrating its commitment to concretely support gender equality.

On the occasion of the Women’s Day, in fact, the famous marketplace has decided to open aVirtual Academy under the program Accelerate with Amazon, dedicated to all entrepreneurs who want to grow their business.

On the next calendar March 10, from 10 to 12, the Academy, which can be accessed for free upon registration, will see the participation of industry experts who will provide tools and skills to accelerate or relaunch your online business.

Through the participation of Riccardo Mangiaracina, International Flex EMBA Director at MIP Politecnico di Milano, participants will be able to receive information on the evolution of the B2C e-commerce market in Italy, on the strategic importance of electronic commerce, as well as on the sources of value and online sales channels. Thanks to the interventions of Giulia Rossi, Digital Innovation Lead South Europe AWS, e Francesca Pellizzoni, Senior Program Manager SBE Amazon, it will be possible to better understand the tools offered by Amazon for the digitization of companies and to sell on Amazon.it. Furthermore, Barbara Falcomer, General Manager of Valore D, the first association of companies in Italy, which for over ten years has been committed to gender balance and an inclusive culture in organizations and in our country, and Diva Tommei, Founder @Solenica, they will share The value of diversity through their stories.

But that’s not all. Until March 31, in fact, to celebrate the women entrepreneurs who have already started their online business, Amazon.it launches a showcase dedicated to their products. The store was created to celebrate creativity and female work and to inspire more women to start their own company and reach customers all over the world.. Just log in to discover and learn about the success stories of many women entrepreneurs and buy their products, thus supporting small and medium-sized female Made in Italy businesses. The selection of items is wide and varied: from hand-decorated ceramics by Ceramiche del Castello by Nina Palomba, to Made in Italy fashion accessories by Talento Fiorentino by Chiara Gandi, through furnishings by Rebecca Mobili, food and wine products and much more. yet.

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