Amazon Prime Day consolidates itself as one of the main events in Brazilian retail

Amazon Prime Day is the annual discount event exclusively for Prime members, which currently has over 200 million subscribers worldwide. The event will last 48 hours and will feature thousands of unmissable offers.

Here in Brazil, the third edition is already being highly anticipated by consumers, who are eagerly awaiting the great opportunities and exclusive benefits, such as free, fast and unlimited shipping throughout the country, with no minimum purchase value.

Good for those who subscribe, and even better for those who sell. Last year’s numbers are impressive: in the first 24 hours, the amount of products purchased on the site was higher than that of Black Friday 2020. The event recorded a 120% increase in the number of items sold compared to the previous edition.

“On Prime Day we had a volume of sales that I could not have imagined and certainly would not have been possible to achieve without the support of Amazon. The event exceeded all of our expectations! Very well structured, great offers and I’m sure Amazon.com.br set a new date on the shopping calendar here in Brazil”, says Denis Bueno, founder and partner of the WebBar brand.

With new consumption habits and online shopping becoming more and more part of Brazilians’ daily lives, the expectation of sales for this year’s Amazon Prime Day is even greater.

A unique opportunity for entrepreneurs of all segments and sizes to boost sales, reach new customers and increase the relevance of their products on the website.

Also good for small and medium businesses, which have the possibility of leaving just one physical point, to expand the sales channel throughout Brazil, and even to other countries. And to further increase the visibility of these entrepreneurs, Amazon.com.br created the store “Support Small Business “, which during Prime Day will feature exclusive offers for Prime members.

“Amazon invests massively in the success of SMBs from partner sellers and helps small businesses reach more customers. Selling on Amazon is easy for everyone, and it doesn’t matter if they sell a lot or just a few products.” says Ricardo Garrido, Director of the Partner Vendors Store.

To help with professionalization and increasingly expand sales, Amazon provides several resources such as guides, tools and training, in addition to partnerships with accelerators for entrepreneurs such as SEBRAE and RME.

With more than 30 product categories, ranging from fashion to electronics, from food and beverage to home and kitchen furniture, from beauty and personal care products to pet shops, it is much easier to locate products, which are quickly found by customers as soon as published.

Also, with Amazon, the seller does not have to pay a bank transfer fee when receiving payment for sales. And even if the customer has paid in installments, he will receive it in cash, at no additional cost.

For those who do not want to worry about logistics, Amazon can be responsible for the storage and delivery of the products through the FBA method – Amazon Logistics. The store that uses this service becomes eligible for Amazon Prime and its customers have free shipping. Another attraction to bring customers closer.

“One fine day we decided to make an offer and it was a blast, we sold 600 units. From that day on, we saw that the deal was going to happen! And so we decided to join Amazon’s FBA system, and that totally changed my business. From the 15 sales I made in the day, I started selling 100 to 150 units daily. There are times when an offer can sell a thousand products in a day, it’s a fantastic thing. It totally changed the business of Willibags”declares William Teixeira, founder of Willibags.

To create a virtual store on Amazon, just enter in this website, choose one of the plans and register. There’s still time to get ready, open the online store, participate in Prime Day and make your business fly.

Source: CNN Brasil

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