Americanas has high sales in stores, but digital demand remains timid in July

Americanas saw consistent sales growth in its physical stores in July, while digital operations with its own inventory kept demand shy, said a director of the company this Friday (12).

The retailer announced a net loss of R$97.9 million in the second quarter, a loss 15.6% higher than a year earlier, strongly impacted by the financial result.

The company’s shares fell 4.4% in the early afternoon, while the Ibovespa rose 1.6%.

Marcio Cruz, who leads Americanas’ digital business, said in an earnings conference with analysts that online product sales in the so-called “1P” — with their own stock — are still impacted by the lower consumption power of the consumer.

“The business should adjust over the next few months… and we are confident with the second half of the year,” he said, citing the more favorable seasonality for retail and events such as the World Cup.

Asked about the prospect of opening stores, Timotheo Barros, ahead of the physical operation of Americanas, said that as the company gains scale, he sees potential for opening between 2,000 and 3,000 additional stores of the brand.

The group owns other companies, such as Hortifruti Natural da Terra.

Americanas closed the quarter with 1,018 traditional stores and 788 Americanas Express.

Source: CNN Brasil

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