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Amazon Becomes America’s Favorite Grocery Store in 2021

In our Covid momentum metric and consumer safety scores, Amazon has speeded up past any other retailer due to it’s sprint to shop and virtual store model, Dunnhumby North American President Grant Steadman said.

What is Special about Amazon?

Amazon became the favorite online retailer among H-E-B and Trader Joe’s because of it’s speed, price and safety. However in 2019, H-E-B and Trader Joe’s was ranked as number one while Amazon was the third.

Since Amazon is officially America’s favorite grocery store, according  to statistics, Amazon topped the online grocery shopping list. This was done through the compilation of 56 retailers by surveying more than 10,000 retailers and by keeping the consumer’s preference in mind which included price, quality, speed, discounts, convenience, rewards, and information. Amazon was ranked second in speed, competed with the price, and ranked 11th in the metric which was enough to mark Amazon’s victory, according to reports.

In addition to giving Amazon a boost, Covid also worked on some chain of detriments, particularly groceries based on lower prices.

Dunnhumby wrote that market uncertainty and relatively dramatic price changes triggered by supply chain disruptions and increased demand made ‘low daily price’ a less credible argument for customers who though food prices were 12% higher in 2020, compared to 2019.

He also added that he viewed 2020 from a different perspective compared to the past few years.

In 2020, online grocery shopping went up sharply, with initial spikes correlating to the beginning of the coronavirus lockdown in April. Dollar revenues rose by as much as 289% over the previous year at the end of April, according to M Science analytics. Those gains extended across the year, with Amazon seeing tremendous growth in particular.

In spite of the need to examine these changes, Dunnhumby was scared to say that things might swing back when the pandemic gets over. While considering the long term, the price and quality of the Amazon products have proved to be a king. Steadman added, “ As we begin to emerge from the pandemic, we should expect value perception to come back strongly.”

Although, the top ten were rounded out by Wegmans as the first in quality, Aldi ranked number one in price, Market Basket, Sam’s Club, Costco which had a good stock supply and price consistency, Publix, and Target which landed in the top ten for the first time and experienced the biggest increase of any store in this group. Others include Fresh Thyme Market ranked 11, Shop Rite ranked as number 12, Sprouts Farmer Market ad 13, and Walmart as 14. However, Amazon is officially America’s favoritegrocery store.

The North American President stated that Covid has contributed to peaks and lows, along with enormous changes in where and how consumers shoot food retail, transforming the strategic trajectories of those who were winning and those who failed before the rise of the pandemic.

It has been said that Grocery Retailer shops might switch places like before as the pandemic gets over. However these are only assumptions and will only be clearly visible once the pandemic situation gets better, where people have easy access to buy grocery directly from the store without the fear of being attacked by the Coronavirus.

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