UK market research company Kantar claims that two-thirds of people who plan to buy a new smartphone within the next six months will look for a 5G model.
The above is the global average. In China, for example, 91% of buyers want a 5G smartphone. Interestingly, the lowest rate is in Japan, where only 55% of buyers are interested in their next device to support 5G. In the US, 74% of buyers are interested in supporting 5G networks with a future smartphone.
The data shown is reflected in the actual sales. Seven of the top ten best-selling smartphones in the Chinese market are 5G capable. In the USA, Japan and Australia, it is five out of ten. And the average of the five largest markets in Europe is four out of ten.
Analysts point out that COVID-19 is still affecting the market, but rising vaccination rates have prompted people to return to stores, as evidenced by the rise in offline sales. In the UK, they grew by 13% in the quarter, in the USA – by 7%, in Germany – by 4%, in Spain – by 3%. Shoppers in China, Japan and Australia continue to shop online.
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