Internet search engine DuckDuckGo is known for its privacy. It does not collect user information and has over 400 sources including Wikipedia.
As of last August, it was performing an average of 65.2 million searches per day. Some of the search results (“Instant Answers”) appear at the top of the search page and are designed to respond to a query without clicking on a link. User searches are not tracked and personal data is not shared with third parties.
DuckDuckGo makes money by advertising on the Yahoo-Bing search alliance network. In 2018, DuckDuckGo raised $ 25 million in advertising. Growth is projected to be 30% annually over the next five years, eventually surpassing $ 100 million in one year. Last year, the number of searches performed by DuckDuckGo reached almost 23.7 billion, up 62% from 2019. Earlier this year, DuckDuckGo set a new one-day record for the company with 102,251,307 searches.
Kamyl Bazbaz, Vice President of Public Relations at DuckDuckGo, said: “People come to us because they want more privacy. People are looking for alternatives to the surveillance business model. “
The search engine is available as an application for iOS, for Android and an extension in Google Chrome. The service is used by about 25 million people.
Google and related apps and platforms such as YouTube collect personal information from users that is used to serve ads. This is exactly what DuckDuckGo is trying to avoid.
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