There is one more fashion address to add to your shopping list if you are in Rome (or happen to be planning a tour in the capital): in Via della Convertite, behind the central Via del Corso and a few minutes from the enchanting Piazza di Spagna , the first single-brand store opened its doors a few days ago Blauer USA.
The American sportswear brandcharacterized however by an entirely Italian design and style, shows its fashion innovations and men’s, women’s and children’s collections in the Capitoline parterre, in a large open space where exterior and interior communicate harmoniously, tuning in perfectly with the great beauty of the City.
A space of 100 square meters characterized by concrete floors and walls left in lime plaster, which create a material effect. Oxidized iron, stainless steel, corrugated sheet metal and Vicenza stone, the materials and coverings used.
At the entrance, customers have the opportunity to immerse themselves in the world Blauer USA thanks to a lateral LED wall. In fact, the store expresses the essence and foundations of the brand, Uncompromising Performance (uncompromising performance). A sharp design that combines materials that on the one hand reflect the origin of the brand and on the other underline its presence in a city with such a monumental DNA as Rome.
To give welcome to Blauer USA in Romethe president of FGF Industry, a company that imported and produces the Blauer USA brand in Italy and Europe, Enzo Fusco and family have surrounded themselves with friends from the world of fashion and entertainment close to the brand.
To the rhythm of the DJ set, between bubbles and mini hamburgers, several well-known faces attended the opening, including Edoardo Leo, Anna Foglietta, Eleonora Abbagnato, Caterina Balivo, Elena Santarelli and many other illustrious names.
An opportunity to toast together with some stars, not only the opening of Blauer USA, but also the start of the Rome Film Festival in the wake of a dialogue between fashion and the seventh art which finds its expression in the Capital for the umpteenth time power.
Source: Vanity Fair
I’m Susan Karen, a professional writer and editor at World Stock Market. I specialize in Entertainment news, writing stories that keep readers informed on all the latest developments in the industry. With over five years of experience in creating engaging content and copywriting for various media outlets, I have grown to become an invaluable asset to any team.
